Korean Skincare Brand Sulwhasoo Seals Bollywood Icon Karisma Kapoor’s Endorsement

Korean skincare brand Sulwhasoo has struck an endorsement deal with 90s Bollywood Icon Karisma Kapoor. 

To commemorate the 60^th anniversary of its anti-ageing Concentrated Ginseng Rejuvenating Cream , the 52-year-old Bollywood star, has become the face of Sulwhasoo’s ‘Beauty Crafted in Time’ campaign.  

The partnership reflects the brand’s emphasis on timeless elegance, enduring beauty and fabled heritage. Through the campaign, Sulwhasoo explores the idea that beauty evolves through experiences, mindful rituals and consistent skincare practices over time.

As Sulwhasoo marks six decades of Concentrated Ginseng Rejuvenating Cream, the campaign celebrates the intersection of heritage and innovation, highlighting the brand’s continued focus on ginseng research and long-term skin vitality.

According to ASN data, FMCG/Cosmetics & Toiletries category (5.5%, ~US$5.5m) is the 8^th largest investor for celebrity (non-sport) endorsements in India’s sponsorship market since Q124, with a quarterly average investment of US$465k during this period. However, spends have plummeted between zero and US$174k since Q225, and Q426’s falls within a similar range, and tipped to hit US$131k.