Register
to get articles and more to your inbox
News & insights
Archive
Directory
FMCG/Cosmetics & Toiletries
Clarins Banks On Zhang Ziyi’s Global Stardom
September 4, 2026
French skincare brand Clarins is poised to bank on renowned Chinese thespian Zhang Ziyi’s star power…
Lancome Banks On Chinese TV Star Duo For L’Absolu Lipstick Campaign
August 6, 2026
Lancome has combined the glittering star power of Chinese actors Zhang Jingyi and Zhang Linghe, and promoted…
K-POP Group Babymonster Fronts Latest Sunsilk Campaign
July 15, 2026
Unilever shampoo brand Sunsilk has launched a new campaign featuring K-pop group Babymonster, conceptualised with frank.…
Burberry Beauty Taps On Zhang Kangle’s Emerging Star Power
June 23, 2026
Burberry has named emerging Chinese actor Zhang Kangle as its newest beauty brand ambassador. The 24-year-old…
Gillette Backs ASEAN Hyundai Cup 2026
June 15, 2026
In a deal brokered by SPORTFIVE, Gillette has become the official shaving partner of the AFF run…
Unilever Activates Global FIFA World Cup 2026 Campaign
June 11, 2026
Unilever has been busy launching its largest-ever sports partnership activation across the globe as the Official…
KT Men Strikes Argentina Football Association (AFA) Partnership
May 25, 2026
Challenger Indian men’s grooming and personal care brand KT Men has struck a partnership with the…
L’Oreal Seals Song Yuqi’s Endorsement
April 23, 2026
L'Oreal Paris has made Chinese idol Song Yuqi from K-pop girl group (G)I-dle as its latest…
Estee Lauder Makes Chinese Star Xin Zhilei Its Global Ambassador
March 24, 2026
Estee Lauder has made Chinese star Xin Zhilei its global makeup ambassador as it eyes a…
Indian Fragrance Brand EM5 Partners With Suryakumar Yadav
February 13, 2026
Challenger Indian fragrance brand EM5 has struck a partnership with India T20 cricket skipper Suryakumar Yadav. …
