Register
to get articles and more to your inbox
News & insights
Archive
Directory
FMCG/Cosmetics & Toiletries
L’Oreal Seals Song Yuqi’s Endorsement
April 23, 2026
L'Oreal Paris has made Chinese idol Song Yuqi from K-pop girl group (G)I-dle as its latest…
Estee Lauder Makes Chinese Star Xin Zhilei Its Global Ambassador
March 24, 2026
Estee Lauder has made Chinese star Xin Zhilei its global makeup ambassador as it eyes a…
Indian Fragrance Brand EM5 Partners With Suryakumar Yadav
February 13, 2026
Challenger Indian fragrance brand EM5 has struck a partnership with India T20 cricket skipper Suryakumar Yadav. …
Acqua di Parma Makes Wang Anyu Its Celebrity Endorser In China
February 10, 2026
In the year of its 110th anniversary, LVMH-owned fragrance brand Acqua di Parma has made Chinese actor…
Chanel Makes Mandopop Star Shan Yichun Its Latest Brand Ambassador
January 14, 2026
Chanel has made leading Mandopop songstress Shan Yichun its latest brand ambassador. The 24-year-old who first…
Chanel Scores BTS Jung Kook’s Global Endorsement
December 19, 2025
Chanel has made K-pop superstar BTS’ Jung Kook as it latest global celebrity endorser for its…
Ralph Lauren Fragrances Makes Jasprit Bumrah Polo 67 EDP Celeb Endorser
October 7, 2025
Ralph Lauren Fragrances has made Men in Blue fast bowler Jasprit Bumrah the face of Polo…
K-Beauty Skincare Brand Purique Strikes JL Endorsement Deal
August 27, 2025
K-beauty skincare brand Purique has struck a global endorsement deal with AHOF member JL. The campaign…
Maison Margiela Fragrances Strikes Deal With Chinese Table Tennis Star Sun Yingsha
July 3, 2025
Maison Margiela Fragrances has struck a deal with Chinese table tennis champion Sun Yingsha as its…
Japan’s Kose Corporation Extends Multi-Year Partnership With MLB’s Los Angeles Dodgers
June 3, 2025
Japanese cosmetics company Kose Corporation has extended its multi-year partnership with MLB team Los Angeles Dodgers. …
