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FMCG/Cosmetics & Toiletries
Korean Skincare Brand Sulwhasoo Seals Bollywood Icon Karisma Kapoor’s Endorsement
November 3, 2026
Korean skincare brand Sulwhasoo has struck an endorsement deal with 90s Bollywood Icon Karisma Kapoor. To…
L’Oreal Groupe Strikes Landmark PSG Global Partnership
October 13, 2026
Cosmetics behemoth L’Oreal Groupe have scored a landmark global partnership with reigning UEFA Champions League holder…
Brand Endorsements Galore For Thai AGT Season 21 Winner Nene Royal
October 8, 2026
Since being crowned the winner of America’s Got Talent (AGT) Season 21 late last month, Thai…
Olay Reunites With Chinese Entertainer Victoria Song
September 11, 2026
P&G-owned skincare brand Olay has reunited with Chinese entertainer Victoria Song as its latest celebrity endorsee.…
Clarins Banks On Zhang Ziyi’s Global Stardom
September 4, 2026
French skincare brand Clarins is poised to bank on renowned Chinese thespian Zhang Ziyi’s star power…
Lancome Banks On Chinese TV Star Duo For L’Absolu Lipstick Campaign
August 6, 2026
Lancome has combined the glittering star power of Chinese actors Zhang Jingyi and Zhang Linghe, and promoted…
K-POP Group Babymonster Fronts Latest Sunsilk Campaign
July 15, 2026
Unilever shampoo brand Sunsilk has launched a new campaign featuring K-pop group Babymonster, conceptualised with frank.…
Burberry Beauty Taps On Zhang Kangle’s Emerging Star Power
June 23, 2026
Burberry has named emerging Chinese actor Zhang Kangle as its newest beauty brand ambassador. The 24-year-old…
Gillette Backs ASEAN Hyundai Cup 2026
June 15, 2026
In a deal brokered by SPORTFIVE, Gillette has become the official shaving partner of the AFF run…
Unilever Activates Global FIFA World Cup 2026 Campaign
June 11, 2026
Unilever has been busy launching its largest-ever sports partnership activation across the globe as the Official…
