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FMCG/Cosmetics & Toiletries
Chinese Beauty Brands Banked On 19th Asian Games Partnerships
October 27, 2023
The recently concluded 19th Asian Games in Hangzhou witnessed a rather interesting phenomenon of homegrown beauty and…
Popular Japanese Haircare Brand Tokio Inkarami Banks On Volleyball’s Popularity
October 9, 2023
Volleyball World has secured a deal with Japanese FMCG company Ifing Co as the Official Partner…
L’Oreal Scores Landmark Collaboration With Roblox
October 3, 2023
With an eye on the future, L’Oreal has recently streamed its Paris Fashion Week showcase on…
Volleyball World Clinches A String Of Deals In Busy September
September 22, 2023
Volleyball World has been busy securing a string of sponsorship deals this month, including a renewal…
Estee Lauder Banks On Manchester United For Asian Men’s Beauty Market Share
August 10, 2023
In a landmark deal, cosmetics giant Estee Lauder is collaborating with Manchester United in its bid to engage…
Axe Scores Cricket Game Integration To Woo Young Indian Men
October 1, 2021
Popular deodorant brand Axe has secured an in-game integration with mobile game World Cricket Championship 3…
Shiseido Detours From Sports Sponsorships: Returns To Celeb Endorsements
July 8, 2021
Japanese skincare giant Shiseido has tapped on the power of celebrity endorsements to launch Ultimune on…
Unilever Displaces P&G at South Asian Pre-Eminent Sports Platform
June 15, 2021
Unilever have cemented its partnership with the Pakistan Cricket Board, as Surf Excel became the official…
Skincare Major SKII Unveils Athlete Themed Anime Series Ahead Of Tokyo 2020
May 6, 2021
Ahead of the upcoming Summer Olympics in Tokyo, SKII Studio, the film studio division of the…
SK-II Creates First Ever Film Studio, Expands Branded Content Portfolio
April 4, 2021
Japanese skincare giant SK-II has dived headfirst into launching its first ever film studio division and…
