FMCG/Cosmetics & Toiletries

Arjun Kapoor Cycles Off With Hero

July 1, 2015

Bollywood actor Arjun Kapoor has secured an endorsement deal with Hero Cycles.

How does The Peter Lim - Ronaldo Image Rights Deal Impact Asia?

June 30, 2015

Real Madrid’s Portuguese superstar Cristiano Ronaldo has sold his image rights to the Singaporean mogul Peter Lim, the owner of La Liga rival Valencia and many other sports…

ASN INTERVIEW: Big Sync Reveals Why Music Matters For Brands

June 5, 2015

In February, we reported on how the Fast Moving Consumer Goods’ giant – Unilever – had struck a strategic partnership with the UK-based sonic agency, Big Sync.

Black Knight Backs Sri Lanka Cricket

February 24, 2015

Sri Lanka Cricket has secured a sponsorship deal with local FMCG player, Black Knight. While no financial terms were disclosed, the agreement will see the men's skincare and…

Claudia Kim Becomes Bobbi Brown Cosmetics' First Asian Brand Ambassador

February 2, 2015

With its eye on localization in key markets, Bobbi Brown Cosmetics has signed Korean actress Claudia Kim, 30, as its first brand ambassador in Asia.

Tiger on a Two-wheeler? Hero's deal feels like Chairman's Choice

December 4, 2014

The world’s largest motorcycle manufacturer, Hero MotoCorp, has signed on Tiger Woods as its global ambassador in a four-year deal, estimated to be worth USD8m per year.

Huma Qureshi Endorses Oriflame

October 16, 2014

Rising Bollywood starlet Huma Qureshi has become the face of colour cosmetics line from Swedish brand Oriflame in India.

All Things Hair (ATH) Takes Off In The Philippines

September 24, 2014

All Things Hair (ATH) YouTube Channel, a branded content initiative by Google and Unilever’s global hair brands^, has debuted with much fanfare in the Philippines.

Joo Woon Endorses Lab Series

August 26, 2014

Korean actor Joo Woon, 26, lauded for his acting prowess in popular television dramas such as Ojakgyo Family, Bridal Mask and The Good Doctor, has sealed an endorsement…