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FMCG/Cosmetics & Toiletries
Hallyu It Girl Clara Scores MTG Deal
November 28, 2013
Clara, who became a global YouTube sensation earlier this year, with her acrobatic pitching in a baseball game’s opening ceremony, is the latest brand ambassador for Korean cosmetic…
Priyanka Chopra Becomes First Asian Guess Ambassador
October 30, 2013
American fashion brand Guess has scored a coup with Bollywood beauty and pop star Priyanka Chopra as its global brand ambassador.
Glay Collaborate With Capcom’s Cross x Beats
September 23, 2013
Popular Japanese pop rock band Glay has joined forces with Capcom’s Cross x Beats, a new smart mobile game that was recently unveiled in the 2013 Toyko Game…
Christian Dior Runs Modern Art Exhibition In HK
September 16, 2013
The French luxury fashion house aims to attract the younger millennial generation to the brand with “Lady Dior As Seen By” - a contemporary art exhibition - showcasing…
Song Joong Ki Drives Instant Sales for Samsonite & Others
August 12, 2013
South Korean Song Joong Ki, 27, first became popular as the lead actor in the period TV drama Sungkyunkwan Scandal and variety show Running Man. He has now…
Sponsorship Boost Beckons For MSL Champions Lions XII
July 4, 2013
Fresh from clinching the Malaysian Super League championship on Tuesday, the Lions XII team is expected to be a hot commodity in the local sponsorship scene.
Maoist Rebels Once Again Face Off Against Miss Nepal
September 3, 2010
The next battle of a protracted five-year war on the beauty industry is about to commence in Kathmandu, with Maoist groups once again squaring off against the Miss…
Sponsor Risks Maoist Anger to Sponsor Miss Nepal
June 11, 2010
Health and consumer products brand Dabur Nepal is once more the title sponsor of the Miss Nepal Contest despite the risk of reprisal from Maoist groups.
Dabur, the First Sponsorship Casualty of New Maoist Government
September 18, 2008
The first sponsorship casualty of Nepal's new Maoist government is likely to be the Miss Nepal beauty pageant after the former rebels closed down the pageant's principal sponsor.
