FMCG/Cosmetics & Toiletries

Men's Skincare Brand Breaks Out Of Japan With PSG

June 21, 2019

Reigning Ligue 1 champions Paris Saint-Germain (PSG) have bagged a new regional partnership in Asia with Japanese men’s skincare brand Bulk Homme.

Gillette Back (Hairless?) Chinese eSports Stars To Reframe Market Shrinkage

May 11, 2019

The world's leading razor brand, Gillette, has launched a marketing campaign with a basket of five Chinese eSports professionals... but do any of them really shave?!

Spotify Ties Up With Unilever On Voice-Led Branded Campaigns

May 7, 2019

Spotify has begun testing voice-enabled audio ads for one of its own podcasts as well as a branded playlist from FMCG giant Unilever.

Erratic Mentholatum Returns To Familiar Territory With Celebrity Endorsements

April 3, 2019

FMCG skincare and pharmaceutical brand Mentholatum have negotiated celebrity endorsement deals with a contrasting pair of celebrities from the world of basketball and acting.

Clinique Lands First Indian Celeb Endorsement With Radhika Apte

March 4, 2019

American skincare brand Clinique has finally secured its first celebrity endorsement deal in India with talented homegrown thespian Radhika Apte.

New Data Service Unpicks ROI & Audience Affinity Across IPL & Its Teams

February 17, 2019

A new data service from out of the UK has been able to dissect the Indian Premier League (IPL) and reveal which team offers the best ROI, as…

FMCG Giant P&G Gets Techy With Consumer Insights

January 11, 2019

FMCG giant Procter & Gamble (P&G) is melding consumer insights and new technology to create goods and services that combine “what’s needed with what’s possible” according to chief…