FMCG/Cosmetics & Toiletries

Lifebuoy Rescues Bangladesh Cricket

September 7, 2018

The Bangladesh Cricket Board (BCB) has scored a main sponsor in FMCG giant Unilever’s Lifebuoy, until January 2020, likely due to its national skipper’s connection.

Japanese FMCG Tickles With Crazy Rich Asians Parody

September 7, 2018

Japanese FMCG Kao Corporation is riding on the wave of Hollywood blockbuster Crazy Rich Asians for its recent branded content play in Singapore.

Kohli Becomes The Most Marketable Asian Athlete On Instagram

July 25, 2018

Virat Kohli is the only Asian athlete to rank highly on the Instagram Rich List, according to Hopper HQ.com, the popular social media platform’s scheduling tool.

Report: China's eSports Market To Reach US$1.5B in 2020

July 2, 2018

A recent Tencent report forecasts that the Chinese esports market is expected to grow to US$1.5b in 2020, up from a market size of US$760m in 2017.

Case Study: Nivea. Household Brand Needs To Swap Reservation For Ambition

May 1, 2018

Nivea - made by German FMCG giant Beiersdorf AG - is a relatively well-known household name, but the brand has never really made any waves in Asia. Not…

L’Oreal Trumpets AI For Marketing Efforts

March 20, 2018

Artificial intelligence (AI) could potentially help marketers work faster, smarter and at scale, according to Rachel Weiss, VP of innovation and entrepreneurship at L'Oreal.

Lakme Treads The Tried And Tested Path With Isabelle Kaif Endorsement

January 5, 2018

Isabelle Kaif has joined the likes of Kareena Kapoor and Shraddha Kapoor to become the newest face of Indian cosmetic giant Lakme.

India's Leading Deodorant Brand Bets On Romance Author Collab

December 12, 2017

India’s leading deodorant brand ITC Engage has partnered with popular romance author Durjoy Dutta on a branded content campaign aptly called ‘Pocketful O’ Stories’.

Bindass’s Latest Sitcom Series Tere Liye Bro Backed By A Trio Of Local Brands

December 7, 2017

One of India’s most popular entertainment channels for millennials, Bindass, has announced a new branded content series titled Tere Liye Bro, debuting tomorrow.