Register
to get articles and more to your inbox
News & insights
Archive
Directory
Bollywood
Emerging Bollywood Star Kartik Aaryan Endorses Bundesliga Dream India
April 18, 2024
Rising Bollywood star Kartik Aaryan has become a celebrity endorser for the Bundesliga Dream India campaign…
Singapore Tourism Board (STB) Taps On Bollywood Starlet Ananya Panday Collab
January 19, 2024
In its upcoming branded content campaign, the Singapore Tourism Board (STB) has partnered with Bollywood starlet…
Denim Brand Lee Seals Celebrity Endorsement With Bollywood Starlet
December 18, 2023
American denim brand Lee has secured a celebrity endorsement from Bollywood starlet Sara Ali Khan as…
Netflix Negotiates Content Deal With Bollywood Stalwart Karan Johar
September 14, 2019
Netflix has announced a long-term content partnership with Dharmatic Entertainment, the recently launched digital content arm of Dharma Productions headed by Karan Johar.
Puma Banks On Rising Bollywood Starlet Sara Ali Khan
May 4, 2019
German sport and athleisure apparel giant Puma is hedging its bets on emerging Bollywood starlet Sara Ali Khan for the booming Indian market.
India Widens Endorsement Pool With Regional Influencers
December 19, 2018
India’s evolving media landscape – with broadcasters and publishers catering to demand for local language content – is being reflected in the influencer market as brands dive into…
Salman Khan Grows Branded Content Portfolio
May 24, 2018
Bollywood star Salman Khan's production company SK TV will partner Banijay Group to produce content for television and digital platforms.
Lakme Treads The Tried And Tested Path With Isabelle Kaif Endorsement
January 5, 2018
Isabelle Kaif has joined the likes of Kareena Kapoor and Shraddha Kapoor to become the newest face of Indian cosmetic giant Lakme.
Report: Indian Movies Now Pulling In US$15m p.a. Of Brand Sponsorship
December 15, 2017
Group M-owned agency ESP’s recent report "Showbiz, The Indian Superpower", takes a deeper look on how brands are maximising value through the movies.
Netflix Enters Bollywood With Ronnie Screwvala Collab
November 28, 2017
Netflix is unsurprisingly entering Bollywood with its first project titled Love Per Square Foot, slated for release early next year.
