Bollywood

Big Brands Cautious With Costly Celebrity Endorsements In India

October 21, 2016

This week saw another high profile casualty in India’s celebrity endorsement market when Coca-Cola dumped Bollywood beefcake Salman Khan from his lucrative Thums Up deal.

E-Commerce Giant Disrupts With Music Festival Play In India

September 28, 2016

The race for consumer engagement among major e-commerce players in India is heating up this festive season.

Windies Star Duo Bat For Fast Growing Indian Condom Brand

August 26, 2016

Fast-rising Skore Condoms, the third largest market player in India, has scored celebrity endorsement deals with popular Windies cricketers Dwayne Bravo and Chris Gayle.

Jammin’ YouTube Music Series Attracts Telco and Whisky Sponsors

August 15, 2016

Indian multi-channel network Qyuki, which boasts Oscar Award winner A.R. Rahman as a co-founder, has unveiled Jammin’ its latest music themed digital content offering.

Bollywood Trio Score Endorsement Deals

August 9, 2016

Bollywood actor-director Ajay Devgn, 47, is on a philanthropic roll after kickstarting a social media campaign for the development and well-being of Indian girls.

LeEco Spices Up The Indian Smartphone Race With Bollywood Move

June 15, 2016

Chinese internet and technology conglomerate LeEco has signed up as the official sponsor of the 17th International Indian Film Academy (IIFA) awards which will be held in Madrid…

Watch Brand Breaks The Mould With Content Sponsorship of Salman Khan’s Latest Movie

June 13, 2016

Yash Raj Films (YRF), one of India's most prolific production houses is a sought-after content partner in Bollywood and the latest brand to join the party is sports…

Oscar Winner Backs India’s Rio Olympics Campaign

May 13, 2016

World-renowned music composer A.R Rahman has become the latest goodwill ambassador for the Indian contingent in the upcoming Rio Olympics.

Captain Cool Dhoni Kits Out For Emerging Indian Smartphone Brand

April 11, 2016

The endorsement battle between Virat Kohli and MS Dhoni has gone full throttle in recent years, now the latter has clinched a deal with homegrown handset brand Lava…

India Today Partners Bollywood’s Finest Filmmakers To Rev Up Mobile Content

March 29, 2016

Delhi-based media conglomerate Living Media, which owns a plethora of media outlets, including news channel and magazine India Today has secured collaborations with some of the most sought-after…