Korea Football Association’s Annual Sponsorship Revenue Grows By 15%

The Korea Football Association’s (KFA) annual sponsorship income is set to hit almost US$34m following its latest round of deals, according to the Chosun Ibo newspaper.

The KFA recently secured a fresh deal with Coca-Cola in what was the last of a series of ten sponsorships negotiated last year.  The valuation of the deals have also risen by 15 per cent on average.   

Nike continues to be the KFA’s biggest partner, and earlier this month, the two parties announced their longest and most valuable deal ever. A 12-year renewal of ~US$17m per year, running until 2032 bringing their relationship to 35 years, one of Asia’s longest ever

Under the deal, Nike will also create a new portal on its Korean retail website selling KFA merchandise. The KFA will earn a share of revenue if sales exceed a certain level.   Following the improved deal with Nike, KFA Chairman Chung Mong-gyu said, “We will try to make Nike’s bold investment directly strengthen the competitiveness of Korean football.”

KFA’s other partners include KEB Hana Bank, Asiana Airlines, telco giant KT, retail group Shinsegae E-Mart, insurer Kyobo Life, carmaker Hyundai Motor, distiller Lotte Liquor and games publisher Nexon.  

The KFA will reportedly open talks with media companies, after renewal talks with online search portal Naver, have failed to reignite a partnership that ended in Q419.