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Coca-Cola
Coca-Cola Reignites PSG Global Partnership
September 3, 2026
Coca-Cola has reignited its long-term global partnership with reigning UEFA Champions League winner Paris Saint-Germain (PSG)…
Coca-Cola Continues Backing The Special Olympics
June 28, 2024
Beverage behemoth Coca‑Cola has announced an eight-year renewal of its long-term global partnership with the Special…
Coca-Cola Boosts Female Athletes In India With The Anju Bobby Sports Foundation (ABSF)
April 30, 2024
Coca-Cola India, a subsidiary of The Coca-Cola Company, have an ongoing three-year partnership with The Anju Bobby…
Coca-Cola Company’s Fanta Secures Endorsement With Rookie K-Pop Boy Band RIIZE
April 19, 2024
Fanta, which is under the Coca-Cola Company portfolio, has latched on to SM Entertainment run K-pop boy…
Coca-Cola Backs Bangladeshi Cricket With Latest Deal
March 22, 2024
Beverage behemoth Coca-Cola has sealed a multi-year partnership with the Bangladesh Cricket Board. Under the deal…
Coca-Cola Continues Major Cricket Partnership
January 3, 2024
Beverage behemoth Coca-Cola has renewed its deal with the International Cricket Council (ICC) for another eight…
Coca-Cola Gears Up For ICC ODI World Cup 2023 In India
August 8, 2023
Coca-Cola has partnered with the International Cricket Council (ICC) for the upcoming ICC ODI Men’s Cricket World…
Coca-Cola Copies Pepsi's K-Pop Deal With BTS Partnership
January 21, 2021
Coca–Cola is collaborating with K-pop boy band BTS for its new global campaign “Turn up your…
World Table Tennis Unlocks Huge New Category With Coca-Cola
November 19, 2020
In a category-breaking move, soft drink giant Coca-Cola is set to back World Table Tennis (WTT),…
How Brands Are Banking On K-Pop Partnerships
August 16, 2020
The global popularity of K-Pop has obviously made it attractive for major Korean brands to piggyback…
