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Coca-Cola
Coca-Cola Company’s Fanta Secures Endorsement With Rookie K-Pop Boy Band RIIZE
April 19, 2024
Fanta, which is under the Coca-Cola Company portfolio, has latched on to SM Entertainment run K-pop boy…
Coca-Cola Backs Bangladeshi Cricket With Latest Deal
March 22, 2024
Beverage behemoth Coca-Cola has sealed a multi-year partnership with the Bangladesh Cricket Board. Under the deal…
Coca-Cola Continues Major Cricket Partnership
January 3, 2024
Beverage behemoth Coca-Cola has renewed its deal with the International Cricket Council (ICC) for another eight…
Coca-Cola Gears Up For ICC ODI World Cup 2023 In India
August 8, 2023
Coca-Cola has partnered with the International Cricket Council (ICC) for the upcoming ICC ODI Men’s Cricket World…
Coca-Cola Copies Pepsi's K-Pop Deal With BTS Partnership
January 21, 2021
Coca–Cola is collaborating with K-pop boy band BTS for its new global campaign “Turn up your…
World Table Tennis Unlocks Huge New Category With Coca-Cola
November 19, 2020
In a category-breaking move, soft drink giant Coca-Cola is set to back World Table Tennis (WTT),…
How Brands Are Banking On K-Pop Partnerships
August 16, 2020
The global popularity of K-Pop has obviously made it attractive for major Korean brands to piggyback…
IPL Seeks New Title Sponsor As Vivo is Given Out, Amid Anti-China Sentiment
August 5, 2020
Despite the BCCI's recent proclamations that all is well with their main partner Vivo, the incumbent…
Premier League Sponsors Innovate To Connect With Fans Ahead Of Restart
June 14, 2020
As the EPL returns to our screens on June 17 from its COVID-19 enforced hiatus, we…
Powerade Engages Indian Cricket Fans With Women’s T20 World Cup Activation
February 22, 2020
Coca-Cola’s energy drink brand Powerade has unveiled a digital campaign for the ICC 2020 Women’s T20…
