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Coca-Cola
Powerade Engages Indian Cricket Fans With Women’s T20 World Cup Activation
February 22, 2020
Coca-Cola’s energy drink brand Powerade has unveiled a digital campaign for the ICC 2020 Women’s T20…
Korea Football Association’s Annual Sponsorship Revenue Grows By 15%
January 24, 2020
The Korea Football Association’s (KFA) annual sponsorship income is set to hit almost US$34m following its…
China’s Dairy Giants At War Over 2022 Beijing Winter Olympics Sponsorship
June 26, 2019
Two major state-owned Chinese dairy companies are at war over apparently overlapping sponsorship deals for the 2022 Winter Olympics in Beijing.
Coca-Cola Makes Statement With Major Cricket Deal; Crushes Pepsi’s Dominance
February 3, 2019
The International Cricket Council (ICC) has announced a major five-year deal with Coca-Cola and in doing so, the beverage has traded places with its main rival, dramatically.
Report: Hookit’s World Cup 2018 Social Media Performance
July 18, 2018
With the rise of social and digital media in the global sporting game, here’s sponsorship research consultancy Hookit’s insights at how the official sponsor brands, kit sponsors, teams…
Coca-Cola India Discloses Digital Strategy
March 12, 2018
The Coca-Cola Company, home to some of India’s biggest beverage brands including local favourites Thums Up and Maaza, is ramping up its digital content marketing to tell better…
Major Brands Jostle For Title Sponsor of LoL World Championships In China
August 17, 2017
German automobile maker Mercedes-Benz is contending to be a title sponsor for this year’s League of Legends (LoL) World Championships, according to Chinese media.
Chinese Volleyball Recovers From 2017 Sponsorship Setbacks With Two New Deals
August 11, 2017
The Chinese Volleyball Association (CVA) has agreed to new partnerships with Peak Sports and Tencent Sports.
Big Brands Cautious With Costly Celebrity Endorsements In India
October 21, 2016
This week saw another high profile casualty in India’s celebrity endorsement market when Coca-Cola dumped Bollywood beefcake Salman Khan from his lucrative Thums Up deal.
Popular Punjabi Rappers Bring The Bling In India’s Branded Content Market
July 14, 2016
Popular Punjabi rappers have covered some ground to be courted by brands such as Yamaha, Hitachi, Vodafone and Coca-Cola, as they attempt to race into the consciousness of…
