Register
to get articles and more to your inbox
News & insights
Archive
Directory
Coca-Cola
Insight: Creative Content Development In The Asian Music Industry
February 11, 2014
As far as the global music industry is concerned, much has developed in the landscape over the past decade especially with the rise of technological tools and platforms.
INTERVIEW: YouTube Creators Bethany Mota, Sam Tsui, Kurt Schneider and how they work with brand partners
October 30, 2013
The last few years have seen a new breed of content creators emerge in the online content landscape - YouTube Creators. This pioneering set are (usually) young, highly-talented publishers and artists who…
Coke receives royal honours for speech contest sponsorship
December 3, 2012
Coca-Cola Japan has been presented with a certificate of appreciation from the Japanese Imperial Family for its 50 year involvement as the main sponsor of the All Japan…
Coca-Cola most recalled brand following strong digital strategy
September 3, 2012
Coca-Cola enjoyed a 61% spontaneous brand awareness among Chinese consumers as a result of its London Olympic Games sponsorship, according to research consultancy R3.
Coke outspends Pepsi by ten to one in Asia
November 30, 2011
Fizzy drink giant, Coca-Cola has spent ten times more than its rival Pepsi on sponsorship and branded content in Asia according to latest findings from the Asia Sponsorship…
Shanghai World Expo sponsorships "effective"
December 7, 2010
Sponsorship of the recent Shanghai World Expo was "effective" according to new research by media agency Starcom China.
Coca-Cola sponsors Sri Lanka's Davis Cup Campaign
January 20, 2010
Coca-Cola has signed on as team sponsor for Sri Lanka's first Group Two Davis Cup campaign in nine years.
Coca-Cola Sponsors Youth Football Development in India
October 19, 2009
Coca-Cola has signed a deal with the Guwahati Sports Association to sponsor the Mir Iqbal Hussain Trophy U-16 football tournament in Assam. The sponsorship is part of the…
Coca-Cola to Sign Three-Year Deal with Champions League T20
September 21, 2009
Coca-Cola India is currently in discussions with ESPN India and looks set to close a three-year sponsorship deal for the Champions T20 League.
Coca-Cola Sponsors Surf Champ Dede Suryana
September 9, 2009
Coca-Cola has announced its sponsorship of Indonesian surfing champion Dede Suryana. The sponsorship forms part of Coke’s commitment to support surfing in Indonesia.
