Debet Becomes LALIGA’s Official Betting Partner In Southeast Asia 

Vietnamese bookmaker Debet has struck a sponsorship deal which sees it become LALIGA’s Official Betting Partner in Southeast Asia.

The deal forms a key part of LALIGA’s international growth effort and broaden its commercial portfolio in Asia, an important territory for Spain’s top-flight professional football league. 

Ivan Codina, SEA Country Manager at LALIGA, stated,  “This partnership represents a new opportunity to further develop our international commercial partnership strategy. Southeast Asia is an important region for LALIGA, and welcoming DEBET to our portfolio of sponsors allows us to continue expanding our network of partners across these markets.”

Debet’s representative added,  “We are pleased to embark on this partnership with LALIGA, an internationally recognised sports organisation. This agreement marks an important step in our commercial development strategy in Southeast Asia and reflects our commitment to building partnerships with highly respected organisations.”

With over 258m social media followers across 16 platforms and in 20 different languages, the LALIGA is trying to stamp its mark in an Asian market dominated by the Premier League. 

According to ASN data, DEBET has invested US$1m+ in the Asian sponsorship market since Q124, with a quarterly average investment of US$96k during this period. Its main deal involves backing EFL Championship club Wolves FC. The regional partnership with the LALIGA is certain to spike up its numbers for the Q426.