Vietnam

Vietnam Pro Basketball League (VBA) Nets A Partnership With Genius Sports 

June 14, 2023

Betting data specialist Genius Sports and the Vietnam Pro Basketball League (VBA) have agreed to a…

Dong Luc Group Sticks To Investing In Vietnamese Football Sponsorship Deals

November 7, 2022

Vietnamese sportswear manufacturer Dong Luc Group renews its sponsorship deals with the Vietnam Football Federation (VFF)…

Vietnamese GP Dropped From 2021 Formula One Calendar

November 12, 2020

In a major blow to Southeast Asian motor racing fans, the Vietnamese Grand Prix has been…
Suzuki Cup 2020 cancels

COVID-19 Postpones 2020 Suzuki Cup Until Next Year

July 31, 2020

The 2020 Asean Football Federation Suzuki Cup national team football competition has been postponed until next…

Vietnamese Battery Brand Renews AFF Suzuki Cup Deal

May 22, 2020

Vietnamese battery maker Pinaco has renewed its partnership with the Asean Football Federation’s (AFF) Suzuki Cup…

Vietnamese Football League Bags Two More Deals

February 16, 2020

Vietnam's emerging football league has been boosted by two recent sponsorship deals. South Korean conglomerate LS…

Local Carmaker Vinfast Banks On Vietnam’s F1 Debut To Boost Brand Image

November 20, 2019

Last month, Vietnam’s two-year-old automobile start-up Vinfast became the youngest brand to title sponsor an F1…
Pinaco 2019 SEA Games

Battery Brand Invests In SEA Games To Raise Brand Awareness

October 25, 2019

Vietnamese battery brand Pinaco is backing the upcoming 30th SEA Games in the Philippines in order to raise awareness across the region.
FC Barcelona Sebang Battery

Korean Battery Surprises With Barcelona Deal To Up Sales In SEA

October 15, 2019

South Korean automobile and industrial batteries manufacturer Sebang has become a regional partner of FC Barcelona in a deal reportedly worth US$2m.

New Ride-Hailing Firm Backs Vietnam Football To Raise Brand Awareness

May 7, 2019

In an ambitious bid to raise brand awareness in Vietnam's competitive ride-hailing category, local start-up Be Group is backing the Vietnam Football Federation in a three-year deal.