Vietnam

Suzuki Cup 2020 cancels

COVID-19 Postpones 2020 Suzuki Cup Until Next Year

July 31, 2020

The 2020 Asean Football Federation Suzuki Cup national team football competition has been postponed until next…

Vietnamese Battery Brand Renews AFF Suzuki Cup Deal

May 22, 2020

Vietnamese battery maker Pinaco has renewed its partnership with the Asean Football Federation’s (AFF) Suzuki Cup…

Vietnamese Football League Bags Two More Deals

February 16, 2020

Vietnam's emerging football league has been boosted by two recent sponsorship deals. South Korean conglomerate LS…

Local Carmaker Vinfast Banks On Vietnam’s F1 Debut To Boost Brand Image

November 20, 2019

Last month, Vietnam’s two-year-old automobile start-up Vinfast became the youngest brand to title sponsor an F1…
Pinaco 2019 SEA Games

Battery Brand Invests In SEA Games To Raise Brand Awareness

October 25, 2019

Vietnamese battery brand Pinaco is backing the upcoming 30th SEA Games in the Philippines in order to raise awareness across the region.
FC Barcelona Sebang Battery

Korean Battery Surprises With Barcelona Deal To Up Sales In SEA

October 15, 2019

South Korean automobile and industrial batteries manufacturer Sebang has become a regional partner of FC Barcelona in a deal reportedly worth US$2m.

New Ride-Hailing Firm Backs Vietnam Football To Raise Brand Awareness

May 7, 2019

In an ambitious bid to raise brand awareness in Vietnam's competitive ride-hailing category, local start-up Be Group is backing the Vietnam Football Federation in a three-year deal.
Red Bull Vietnam

Red Bull Pitches To The Dragons As It Ramps Up In Vietnam

December 6, 2018

The world's leading energy drink Red Bull has begun to increase its presence in Vietnam, but it has drifted away from its usual high-octane portfolio of adrenaline sports…
vietnam Formula One track map

Vietnam Gives Formula One a Boost; Hosting New Race In 2020

November 4, 2018

Vietnam is poised to become the third Southeast Asian country to host a Formula One race, perfect timing for the new administration which is looking for positive news.
pepsi vietnam

Case Study: Tet-Themed Campaign Strikes A Sweet Spot For Pepsi In Vietnam

September 29, 2018

Leading up to the Vietnamese New Year (Tet) in mid-February this year, Pepsi’s marketing team faced an intense competition to engage consumers, particularly millennials, in the nation, as…