Barcelona Eyes Vietnam Next For Asian Expansion

March 1, 2016

According to publisher VnExpress, reigning UEFA Champions League holders FC Barcelona will soon partner Vietnamese corporations as it widens its commercial reach in the continent.

Japanese Heavy Machinery Giant Delves Deeper Into Football Sponsorship

September 14, 2015

In an active year for Japanese companies in the sports sponsorship arena, Yanmar Co., Ltd., has secured a deal with Thai Premier League football team Bangkok Glass and…

World Taekwondo Federation (WTF) Secures Record Sponsorship

April 9, 2015

The World Taekwondo Federation (WTF) has secured an unprecedented global sponsorship deal with Korean construction company Booyoung Group.

Vietnamobile Partners Chelsea FC

October 15, 2014

English Premier League pacesetter Chelsea FC has recently announced a three-year deal with Vietnamobile as its official mobile network services partner in Vietnam.

Red Devils Seal Partnership With Korean Pharmaceutical Firm

June 9, 2014

EPL giant Manchester United has sealed a multi-year deal with Korean pharmaceutical firm Cho-A Pharm.

IOC VP Rules Out Singapore As 2018 Asian Games Host

April 18, 2014

The International Olympic Committee's Vice President Ng Ser Miang believes the Olympic Council of Asia (OCA) must move quickly to find a new city to host the 2018…

Manchester United Strikes First Confectionery Partnership In Indochina

April 1, 2014

Ahead of their Champions League clash with Bundesliga Champions Bayern Munich, the Red Devils has sealed a partnership deal with leading Thai company European Food Public Company Ltd…

Korea Gunning For China’s Growing Middle Class Gamblers

March 19, 2014

Korea is on a mission to create a niche for itself in Asia’s bustling casino market. Earlier this week, Seoul granted preliminary approval to a consortium of investors,…

NBA Goes Milky In Southeast Asia

March 6, 2014

The National Basketball Association (NBA) has announced a Southeast Asian focused partnership deal with Dutch dairy firm Royal FrieslandCampina.

Tencent Secures Partnership With Chinese Olympic Committee

November 18, 2013

Ahead of the 2014 Winter Olympics in Sochi next February, Shenzen-based online media giant Tencent has sealed an eight-year sponsorship deal with the Chinese Olympic Committee (COC).