August 7, 2018
Chang Beer and its creative agency Iris Singapore continue flagging up the Asian hip hop scene as the brand’s Urban Pulse platform makes a pitstop in Hong Kong.
July 10, 2018
Facebook has snapped up its second major European football league rights deal in Asia, scoring an exclusive La Liga deal for the Indian subcontinent.
May 21, 2018
Chang Beer is taking its Urban Pulse campaign to Vietnam through its latest partnership with Vice.
November 27, 2017
Vietnamese conglomerate VinGroup is funding a new local football academy in Hanoi, spearheaded by former British footballers including Ryan Giggs and Paul Scholes.
November 24, 2017
Mobile gaming is emerging as an important campaign platform for marketers in Asia Pacific, showing strong growth in revenues and audiences, according to a recent report from AppsFlyer.
September 17, 2017
South Korean film giant CJ Entertainment is poised to produce at least 20 titles in more than 10 languages, beginning in 2020.
January 31, 2017
Accor Hotels has secured a branded content partnership deal with broadcaster Fox Networks Group Asia.
January 16, 2017
Ostospa Co, maker of popular M-150 energy drink, will invest US$3m in a two-year football sponsorship deal across Indochina.
September 27, 2016
Singapore-based live fantasy sport app Ballr, which will launch in October, has secured a partnership coup with English Premier League leaders Manchester City.
September 8, 2016
Global sports and entertainment marketing agency Octagon has pioneered a virtual reality (VR) activation for Standard Chartered Bank’s major sponsorship deal with Liverpool FC.