Interviews

INTERVIEW WITH SPONSORFORCE’S SHOTO ZHU

August 13, 2024

Asia Sponsorship News’s Japanese affiliate, SponsorForce, describes its mission as to become the first-ever platformer in…

Interview: T1 Founder Mark Harrison, The Brainchild Of SponsorshipX

August 2, 2024

SPX Paris 2024, an international edition of T1’s partnership marketing forum, kicks off next week on…

INTERVIEW WITH DENNIS MILLS, FOUNDER & CEO OF MAJOR EVENTS INTERNATIONAL (MEI)

May 10, 2024

The only consultancy operating exclusively in major events planning, delivery and legacy, Major Events International (MEI)…

INTERVIEW WITH ERIC M. GOTTSCHALK, CEO OF MMC SPORTZ

October 16, 2023

The Business of Football (TBOF) regional conference returns to Manila for its second edition on 10…

INTERVIEW WITH JASPER DONAT, CEO OF BRANDED

September 4, 2023

With 2,000 delegates and 252 speakers covering Music, Sports, Gaming, Digital, Marketing and Web3,All That Matters…

INTERVIEW WITH VOLLEYBALL WORLD CEO, FINN TAYLOR

January 29, 2023

With over 800 million people involved worldwide, volleyball has a rate of growth that outstrips any…
Media Pro Asia MD Lars Heidenreich SEA Games

Interview: MediaPro Asia’s MD Takes Us Behind The Scenes Of The 2019 SEA Games

May 26, 2019

Earlier in March, ASN spoke to Lars Heidenreich, Mediapro Asia’s Managing Director, at the SportsPro OTT Asia conference to get the inside scoop on how the media rights…
Michael Patent Culture Group NIke LPL

Interview: Culture Group, Backstory on Groundbreaking Nike-LPL eSports Partnership

March 22, 2019

ASN spoke to Michael Patent, Co-Founder of Culture Group, on Nike’s historic four-year apparel sponsorship deal with TJ Sports for China’s League of Legends Pro League.
Globe gaming

Interview: Culture Group's Michael Patent On Globe's New eSports Platform

May 20, 2018

Following the successful hosting of several eSports tournaments, the Filipino gaming scene has become one of the hottest in the Asean landscape and has now attracted the nation's…

ASN Interview: StyleHaul’s Asia Pacific’s VP Philip Kitcher Reveals Secrets To A Great Branded Content Campaign

October 22, 2017

StyleHaul has been rocking up the world of fashionistas and beauty lovers with its diverse array of branded content offerings since 2011. ASN gets the insider view from…