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Chinese White Goods Brand Backs Les Bleus in Latest World Cup Deal
March 9, 2018
Chinese "White Goods" manufacturer Vatti has secured a partnership deal with the French National Football Team, ahead of the FIFA World Cup in Russia, to licence the IP…
New Balance Targeting Specific "Gamechangers" Audience for Growth
February 17, 2018
American sports brand New Balance believes reaching “gamechangers” – an audience mostly falling within the 14–24-year-old demographic – can have knock-on benefits in engaging other key consumer segments.
What Could Be Amazon India’s Next Moves In The Sponsorship Race?
February 15, 2018
Amazon India is keen to launch its own label of beauty and personal care products, according to the Economic Times.
Which Celebrities Rule The Japanese Endorsement Market?
January 23, 2018
We all know that Asian brands love a good celebrity endorsement - just last week we reported on India's fascination - now it's the turn of Japan and…
FORECAST: What can we expect from the BIGGEST SPONSOR IN ASIA as it enters Singapore?
January 17, 2018
The dominant Chinese handset brand VIVO has finally made its debut in the Singapore market... but what can we expect from the biggest sponsor in Asia in 2016?
HSBC Signals Strategy Shift As It Partners With BWF
January 10, 2018
In a major sponsorship coup for badminton, its global authority - the Badminton World Federation (BWF) - has secured a wide-ranging four-year partnership with HSBC marking a distinctive…
Puma Mixes Up Indian Sponsorship Strategy With Edgy Collab
November 8, 2017
Puma India has collaborated with some of the nation’s burgeoning independent rappers, street artists and hip-hop dancers on its latest branded content play with creative agency DDB Mudra…
Iconoclastic New Asian Telco Eyes Expansion: Prefers Tactical KOL-led Sponsorship
October 18, 2017
Singapore-based telco disruptor Circles.Life has been making a lot of waves in its ambitious efforts to corner 3 to 5% of the nation’s data-hungry consumers. And now it…
Insight: Nike Consolidates Sponsorship Spend in Face of Flat Revenues
October 3, 2017
In this feature we dwell on the apparel giant Nike, a company with a $1b global budget, but a company which is consolidating its Sponsorship spend in Asia…
ASN Interview: The ICC's Owners Tell Rights Holders To Keep It Simple In China
September 25, 2017
With the popularity of European football in Asia booming, the International Champions Cup (ICC) has expanded in the region, learning many valuable lessons about event structuring and sponsor…
