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Li-Ning Seals Sepak Takraw Deal In Malaysia: Still Ranks 2nd Overall in Asia
August 23, 2019
Li-Ning has just signed an interesting local deal in Malaysia, replacing the country's sponsorship leader for the country. Yet, across Asia, the brand is still trying to reach…
Budweiser Extends Music Strategy From China to India
April 23, 2019
Budweiser Experiences recently launched ‘Be A King’ - its branded content campaign in India - with a short featuring two of the nation’s brightest hip hop stars.
Will Casio Plunge Deeper Into Niche Sponsorships?
April 6, 2019
The Japanese watch firm Casio backs the FISE World Series, a multi-disciplinary extreme sports platform which includes Asian pit stops in Saudi Arabia, Japan and China.
Royal Caribbean Embarks On Branded Content Play
March 26, 2019
Cruise company Royal Caribbean International has launched ‘The Weekend Swap’, its latest marketing campaign in Singapore by collaborating with a local record label.
KFC Malaysia’s Recent Campaign Follows GoJek’s Humorous Rulebook
March 20, 2019
Quick-service restaurant KFC has launched a cheeky new campaign in Malaysia starring a fictional Instagram personality who photobombs popular local KOLs.
Thailand Sponsorship Market Grew By A Promising 19% In 2018
February 3, 2019
ASN has just released its Sponsorship market overview on Thailand for 2018 with commentary from local agencies on the performance of the Southeast Asian marketplace.
South Asian Whisky Brand Increases Spend 3x With Cricket & Music
December 14, 2018
The whisky brand Royal Stag is a household name in India, and a dominant brand in its category. And despite a steady sponsorship investment pattern in the past…
Huawei / Honor Go Big Into Pop Culture
November 6, 2018
Smartphone brand Huawei announced its backing of an art exhibition in Hong Kong in the same week that its title sponsorship of SPop Sing! - the singing variety…
Quiet Giant Shell Increases Spend In Branded Content
October 31, 2018
As part of their #makethefuture campaign around next-generation technologies, Shell, the Petrochemical leader has partnered CNN’s branded content arm, Great Big Story.
AXA Borrows EPL Strategy From Rivals AIA and Ping An
October 5, 2018
French insurer AXA has scored a deal with Liverpool FC as the club’s first Global Insurance Partner in a multi-year deal, as part of a bid to push…
