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Parasite Fever Hits Major South Korean Brands
February 16, 2020
Following the landmark Oscars to Bong Joon-Ho’s movie Parasite, several South Korean brands are celebrating the…
PepsiCo Boosts Influencer Marketing Investment
February 8, 2020
PepsiCo is set to increase its spend on influencer marketing as it seeks to connect with…
Study: Music Festivals And Gigs Are Great Sponsorship Opportunities For Beauty Brands
February 8, 2020
Music festivals and gigs should be an excellent opportunity for beauty brands to engage consumers in…
How Brands Are Leveraging Idol Fandom In China
February 8, 2020
Fan economy in China has always been very influential, a key reason why brands have pumped…
Why Creativity Matters In Sports Sponsorship Activations?
February 8, 2020
As brands battle with the impact of short-termism in marketing, sports sponsorship is a strong alternative…
Study: MTV India Identifies Five Trends Among Indian Youths
February 1, 2020
Growing non-political activism and a focus on the local are among the trends that youth media…
Study: Tokyo 2020 Fuels Record Global Sports Sponsorship Revenue
February 1, 2020
Advertiser spend on sports sponsorship is tipped to rise 5% this year to reach over $48b…
Under Armour Rejigs Marketing Plan; Bets Big On In-House Branded Content
January 18, 2020
Sportswear brand Under Armour is poised to intensify its Branded Content spends with a new global…
Debunking Myths About Gen Z Sports Fans
January 9, 2020
Sports brands and marketers face both challenges and opportunities with Gen Z sports fans, according to…
Study: App Annie’s Key Insights On Indonesian Gen Z Mobile Users
December 20, 2019
By the end of 2020, Gen Z is set to be almost a third of the…
