Register
to get articles and more to your inbox
News & insights
Archive
Directory
Insights
Travel Sponsorship Spend Goes Off A Cliff: New Strategies Needed For Post-COVID Recovery
June 6, 2020
The travel industry has hammered by the COVID-19 pandemic, but there are signs - in Asia-Pacific…
Puma's Profits Down, How Will It Impact Sponsorship In Asia?
May 15, 2020
Puma has reported a poor first quarter of 2020, with its net profit falling by over…
Study: Football Stars See 82% Rise In Social Media Video Views Due to COVID-19
May 9, 2020
A new report examining the social media influence of footballers during the COVID-19 pandemic has found…
"Now is not the time to run and hide". A POV On The Sponsorship Industry In The COVID Era
May 8, 2020
As events are being cancelled and postponed due to the effects of COVID-19, rights holders and…
Report: Brands Should Review APAC’s Lively Mobile Gaming Scene In Remote COVID Era
April 24, 2020
Gaming is one of the rare winners in an environment where consumers are confined to their…
Puma’s Collab With Kohli Pays Off In India
March 4, 2020
In November 2017, Puma launched its collaboration with One8 - the lifestyle brand owned by Indian…
Brands In India Tipped To Increase Investment In Influencer Marketing
February 29, 2020
Four out of five brands in India expect to boost spending on influencer marketing in 2020,…
NBA Expects Nine-Figure Revenue Loss Due To Fallout In China
February 20, 2020
National Basketball Association (NBA) commissioner Adam Silver says the league expects to lose “hundreds of millions…
Coronavirus Continues to Shred Asian Sponsorship in 2020
February 16, 2020
The novel coronavirus (COVID-19) pandemic is now also a significant Sponsorship killer in the Asian market.…
Parasite Fever Hits Major South Korean Brands
February 16, 2020
Following the landmark Oscars to Bong Joon-Ho’s movie Parasite, several South Korean brands are celebrating the…
