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Chinese A-Listers Dump Western Brand Endorsements Over Xinjiang Rights Abuse Allegations
March 23, 2021
Chinese A-list stars - including singers Eason Chan and Wang Yibo - are ditching their endorsements…
Report: Key Takeaways In APAC Gaming From Limelight Networks
March 20, 2021
Gamers in the Asia-Pacific region spend over 10 hours each week playing games, and over 70%…
Lazada Drills Down From Pan-Asian Endorsements To Hyper-local
March 11, 2021
As e-commerce platform Lazada continues to grow, and thereby localise its presence in Southeast Asia, the…
Unilever’s Cornetto Engage Gen Zs With Indian Web Drama
March 6, 2021
Indian storytelling collective Terribly Tiny Tales (TTT) and GroupM agency Mindshare have released Season 2 of…
Nielsen Forecasts Strong Sports Sponsorship Recovery in China
February 24, 2021
A recent study by Nielsen Sports has forecast that China will account for a third of…
Popular Tencent Game Snags Branded Content Partnership With Peking University
February 19, 2021
In education obsessed China, consumer brands—namely blue-chip ones—are beginning to collaborate on content deals with tertiary…
Report: Mailman Reveals Online Performance Of European Football In China
February 4, 2021
Digital sports agency Mailman has revealed its rankings for the most popular European football clubs, leagues…
Audi Freshens Up Image With Branded Content In China
January 28, 2021
Cool branded content campaigns in China have become the norm and now Audi is planning on…
Report: Newzoo Predicts Esports Trends For 2021
January 22, 2021
Market analyst Newzoo has unveiled its esports trends to look out for this year, with mobile…
Virtual Influencers Are The Latest Moneymakers For The Gaming World
January 13, 2021
China continues to be at the cutting-edge of developing virtual influencers; once only synonymous with the…
