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Video Chat Apps In SEA Presenting Innovative Campaign Solutions
August 28, 2020
Southeast Asian consumers have been using new apps to stay connected during the pandemic enforced lockdown…
How Dettol and TikTok Danced A Handwash Message In India
August 21, 2020
TikTok has been been a casualty of the escalating trade wars involving the US, India and China,…
How Brands Are Banking On K-Pop Partnerships
August 16, 2020
The global popularity of K-Pop has obviously made it attractive for major Korean brands to piggyback…
Study: Southeast Asia’s Digital Economy Hits Forecasts Early
August 13, 2020
The growth of Southeast Asia’s digital economy has already surpassed figures initially forecasted to be reached…
Apparel Brands Battle US$95.4 Billion Revenue Losses in APAC: How Will It Impact The Region’s Sponsorship Market?
August 7, 2020
The COVID-19 pandemic is likely to cost the apparel and footwear industries across the Asia-Pacific region…
Integrity Body Warns About Asian Betting Sponsorship Deals In European Football
July 24, 2020
The Global Lottery Monitoring System (GLMS) has warned European football clubs of the “damage to sports…
More Evidence On The Strength Of Mobile Esports In Asia
July 18, 2020
The COVID-19 pandemic has seen the emergence of mobile esports to challenge the dominance of PC…
Amul Wins The Lockdown Marketing Race: Reaps Value By Sponsoring Retro Reruns
June 26, 2020
Indian dairy giant Amul doubled its marketing spend across media during the lockdown across the country…
Study: How COVID-19 Has Impacted HK Media Consumption
June 20, 2020
The COVID-19 pandemic has changed people’s lives, their spending habits, and media consumption patterns in Hong…
Tokyo Preps For A Scaled Down Olympics Next Year
June 6, 2020
Plans for the Tokyo 2020 Olympic and Paralympic Games to be a pared down event next…
