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Social Media a MUST for sponsorship campaigns: Survey
February 9, 2012
Almost 80% of senior sponsorship executives surveyed in a recent survey agreed that social media is a "must" for all Sponsorship campaigns, but only 25% were of the…
Sponsorship to take largest piece of sport revenue pie by 2015, says PwC
December 12, 2011
Global sports revenue will grow to US$145.3 billion in 2015 at an annual compound rate of 3.7% and global sports sponsorship revenue will grow to $45.3 billion in…
Coke outspends Pepsi by ten to one in Asia
November 30, 2011
Fizzy drink giant, Coca-Cola has spent ten times more than its rival Pepsi on sponsorship and branded content in Asia according to latest findings from the Asia Sponsorship…
Shanghai World Expo sponsorships "effective"
December 7, 2010
Sponsorship of the recent Shanghai World Expo was "effective" according to new research by media agency Starcom China.
Chelsea confident in stadium sponsorship interest from Asia
November 9, 2010
English Premier League club, Chelsea, says the first naming rights sponsor of its stadium is likely to come from Asia.
Stubbing out 62% of sponsorship in Indonesia
April 13, 2010
Are they or aren't they?! Every day brings a conflicting story that Indonesia is going to toe the WHO line and ban tobacco advertising INCLUDING sponsorship.
More deals, lower value
March 2, 2010
The number of sponsorship deals in 2009 increased 15 % on the previous year, despite the global financial crisis according to the World Sponsorship Monitor Annual Review published…
INTERVIEW: Standard Chartered Explains Asia Focus Behind Liverpool Sponsorship
September 22, 2009
Standard Chartered's much publicised sponsorship of Liverpool FC has brought the bank into the sports marketing spotlight. In a recent release, the bank's senior branding staff told ASN…
GFC Austerity: 70% of Asian sponsors plan to reduce their budget
May 8, 2009
About 70% of all sponsor companies across the Asian region plan to cut their sponsorship budgets as a result of the global financial crisis, according to a new…
Yanjing Beer: Olympic Sponsorship Helps Endure Financial Turmoil
December 4, 2008
National icon, Yanjing Beer has this week announced significant returns on its Beijing Olympic Sponsorship. Increased brand value and resilience were two of the benefits identified as emerging…
