Insights

Study Reveals Asian Consumers Are Active Online Brand Followers

January 24, 2014

Asian consumers spend up to 257% more on brands they follow online, according to the latest research from Waggener Edstrom Communications.

EXCLUSIVE INTERVIEW: Danny Rogers, Laneway Festival Founder

January 22, 2014

Singapore’s biggest indie music festival, Laneway, kicks off this Saturday and ASN had a chat with Danny Rogers, the brains and creative brawn behind this festival before the…

ASN INSIGHT: Outlook On Global CSR Landscape

January 15, 2014

Due to its higher profile, Sponsorship and Branded Content earn many more column inches in press than Corporate Social Responsibility (CSR) but now Sponsorium, the Sponsorship and Community…

ASN INSIGHT: Google Search Trends In Singapore

December 31, 2013

As ASN ushers in 2014, we take a look at what pop culture platforms have been creating a buzz for Google Zeitgeist in Singapore this year.

ASN INSIGHT: Sponsorship In the Singapore Arts scene

December 30, 2013

In recent years, the Arts scene in Singapore has been vibrant. It has grown from an average of 12 arts performances and 31 exhibitions daily in 2002 to…

Experts Predict China E-Commerce Boom

December 20, 2013

With an estimated 271 million online shoppers spending US$40,000 per second, China’s e-commerce industry is touted to be one of the world’s largest with more growth forecast.

INSIGHT: Cracks appearing in Asian cricket; contradicting global study

December 17, 2013

For the main part in Asia, cricket is not exactly the number one sport. But for anyone who speaks to an Indian - or indeed anyone from South…

INSIGHT: ASN and Sponsorium on Global vs Asian Financial Industry Sponsorship

November 21, 2013

Banks and other financial institutions are perennial backers of the global sponsorship scene – especially in sports, arts and CSR activities. A case in point in Asia has…

Branded Content Trends, Indian Style

August 28, 2013

In this exclusive, ASN investigates two of the latest trends taking place in India’s lively branded content industry.

INSIGHT: Tata Motors breaks mould with fully integrated content partnership in India

August 21, 2013

Tata Motors, India’s largest car manufacturer, has shown its India competitors how to do Branded Content well by rolling out a neat integration of its brand and product into…