Insights

ASN INSIGHT: Gambling sponsorship in Asia. Pariah or Saviour?

March 27, 2015

In the past decade, we have witnessed the rise of global online gambling companies sponsoring football clubs in the major leagues of the world, particularly the English Premier…

ASN Insight: Unilever CEO Reveals Key Parameters for Brand Investment

March 25, 2015

In Asia, Sponsorship investment from the Consumer Packaged Goods (CPG) category grew 33% YoY in 2014 and is again the most active category across many diverse genres of…

ASN INSIGHT: Dancing To Sync... Will More Corporations Go The Unilever Way?

February 6, 2015

Specialist music agency Big Sync Music has been appointed by Unilever (ULVR.LN) as the single supplier for its music services across all of its brands worldwide.

ASN INSIGHT: The Dhoni Biopic. Sponsor Goldmine or Gluttony?

February 4, 2015

Being an endorsement darling has its perks. Indian cricket star MS Dhoni has brands lining up to be part of his soon-to-be-released biopic, with industry experts forecasting ridiculous…

Warc Predicts Tepid Global Ad Spend

January 27, 2015

Growth in global ad expenditure will curtail to 5.1% in 2015, according to a recent Warc report.

How Sponsorship can Influence Millennials (and their Wallets)?

January 9, 2015

According to a recent global study by Zenith Optimedia, there are 5 simple ways to winning over Millennials - that elusive generation of liberalised, jacked-in twenty/thirty-somethings - and…

Asians still prefer Western Pop over Local

January 8, 2015

Australian-based music streaming platform Guvera, which is currently available in 20 nations, has released a behavioural study on users from Singapore, Indonesia, Malaysia, the Philippines and Hong Kong.

Singapore bank DBS seeks "originality" in its Sponsorship platforms

November 24, 2014

At a recent event, ASN caught up with two key executives from DBS Bank to ask them about their perspectives on Sponsorship in the region.

ASN INSIGHT: Coca-Cola Fights back against Pepsi surge with IPTL Title Sponsorship

November 6, 2014

Global beverage giant Coca-Cola is set to be the Title Sponsor of the inaugural International Premier Tennis League (IPTL) and begin to fight back against Pepsi's recent sponsorship…

ASN INSIGHT: Thailand bans Alcohol Sponsorship. How Will The Crackdown Affect the Sponsorship Market?

August 28, 2014

This week, the new Thai government began enforcing regulations on how alcohol brands can advertise domestically. As a result, overnight, rights holders have lost a valuable category and…