Insights

DHL Builds Brand Awareness By Localising Global Partnerships

December 2, 2015

Gone are DHL’s days of merely buying television commercial spots to build brand awareness, as the logistics behemoth injects oomph into its sports and entertainment partnerships with clever…

Local Auto And Dairy Giants Bid Big On CCTV Sponsorship Auction

November 20, 2015

Chinese state broadcaster China Central Television (CCTV) took in USD752m at its annual auction of prime time advertising and Sponsorship rights, with the biggest bids coming from the…

Indonesia’s Traditional Ad Industry Slumps But Sponsorship Looks Rosy

November 6, 2015

A triple whammy of an economic slowdown, falling consumer confidence and a weakened currency has battered Indonesia’s advertising industry, with traditional media owners grappling with the stormy predicament,…

ASN Upweights Forecasts for Sponsorship & Branded Content spend for 2015

November 4, 2015

ASN has revised its forecasts for Sponsorship & Branded Content spend for 2015 after a late surge in investment in Q4.

Haier CEO's Gameplan Includes Both Niche and Mass Sports Sponsorship

October 29, 2015

Haier Asia has sealed a partnership deal with One Championship, the largest Mixed Martial Arts (MMA) organisation in Asia.

Nissan Hedges On Cricket Sponsorship As It Courts India

October 14, 2015

Japanese car manufacturer Nissan Motor Co has sealed an eight-year sponsorship deal with the International Cricket Council (ICC), part of its strategic play to increase its small market…

Winning Chinese National Basketball Team Is Top Draw For Domestic TV Audiences

October 12, 2015

Basketball has proved once again it is the Number 1 sport in China, more so when the national team wins, as millions were enraptured in front of their…

Market Forces Cause ASN to Downgrade Celebrity Index in 2016 And Beyond

October 9, 2015

It has traditionally been the largest genre of Sponsorship in Asia - and a bank shot for hundreds of brands in Asia - but a few market forces…

Challenger brand Maybelline Enters Indian Fashion to Take On Local Cosmetics Dominance

September 29, 2015

Fresh from its successful Emmys partnership, L’Oreal has signed a sponsorship deal with the Fashion Design Council of India (FDCI), this time via its Maybelline New York brand.

Money Lender Backlash Responsible For Korean Actress Severing Endorsement Ties With Financial Group

September 25, 2015

Korean actress Ko So Young, 42, has apologised for a recent commercial she filmed for J Trust Group, a Japanese financial company, and has ended her commercial ties…