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Local Auto And Dairy Giants Bid Big On CCTV Sponsorship Auction
November 20, 2015
Chinese state broadcaster China Central Television (CCTV) took in USD752m at its annual auction of prime time advertising and Sponsorship rights, with the biggest bids coming from the…
Indonesia’s Traditional Ad Industry Slumps But Sponsorship Looks Rosy
November 6, 2015
A triple whammy of an economic slowdown, falling consumer confidence and a weakened currency has battered Indonesia’s advertising industry, with traditional media owners grappling with the stormy predicament,…
ASN Upweights Forecasts for Sponsorship & Branded Content spend for 2015
November 4, 2015
ASN has revised its forecasts for Sponsorship & Branded Content spend for 2015 after a late surge in investment in Q4.
Haier CEO's Gameplan Includes Both Niche and Mass Sports Sponsorship
October 29, 2015
Haier Asia has sealed a partnership deal with One Championship, the largest Mixed Martial Arts (MMA) organisation in Asia.
Nissan Hedges On Cricket Sponsorship As It Courts India
October 14, 2015
Japanese car manufacturer Nissan Motor Co has sealed an eight-year sponsorship deal with the International Cricket Council (ICC), part of its strategic play to increase its small market…
Winning Chinese National Basketball Team Is Top Draw For Domestic TV Audiences
October 12, 2015
Basketball has proved once again it is the Number 1 sport in China, more so when the national team wins, as millions were enraptured in front of their…
Market Forces Cause ASN to Downgrade Celebrity Index in 2016 And Beyond
October 9, 2015
It has traditionally been the largest genre of Sponsorship in Asia - and a bank shot for hundreds of brands in Asia - but a few market forces…
Challenger brand Maybelline Enters Indian Fashion to Take On Local Cosmetics Dominance
September 29, 2015
Fresh from its successful Emmys partnership, L’Oreal has signed a sponsorship deal with the Fashion Design Council of India (FDCI), this time via its Maybelline New York brand.
Money Lender Backlash Responsible For Korean Actress Severing Endorsement Ties With Financial Group
September 25, 2015
Korean actress Ko So Young, 42, has apologised for a recent commercial she filmed for J Trust Group, a Japanese financial company, and has ended her commercial ties…
Mobile Content Primed For Growth In India: Education, Investment, Innovation & Integration Are The Keys
September 23, 2015
A recent study has revealed that 75% of Indian marketers are allocating 10% or under from their budgets to mobile [compared to 66% of APAC marketers].
