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WSBC U-15 World Cup Registered More Media Value Than Any Other Youth Sports Event In Asia: Sponsors Follow
July 28, 2016
With Baseball cementing its status as the most popular sport in Japan, some of the nation’s biggest corporate players - in gaming, sports nutrition, real estate, restaurant operations…
INSIGHT: Women’s Sports Sponsorship Is 1 Billion+ Dollars Behind Parity with Men's Sport In Asia
July 13, 2016
Despite the trailblazing achievements of Asian female athletes on the global stage in recent years, commercial investment in women’s sport remains alarmingly low in Asia, in comparison to…
MEMBERS ONLY: Chilean Wine Maker Serves An Ace With Asia’s Oldest ATP Tournament
July 7, 2016
Chilean wine maker Vina Maipo has secured a two-year partnership deal with the Rakuten Japan Open, the oldest ATP 500 professional tournament in Asia.
INSIGHT: ASN's Mid-Year Review Forecasts Massive Uplift for Content & Sponsorship in Asia in 2016
July 6, 2016
ASN - the leading source of commercial intelligence for the Content & Sponsorship industry in Asia - has released data that shows an explosion in Non-traditional Media spend…
Chinese Smartphone Maker Vivo Continues Blockbuster Sports Investment
July 4, 2016
Big spending Chinese smartphone maker Vivo has made another significant investment in the Asian sponsorship landscape, by securing an exclusive deal with NBA China.
FORECAST: Grass Roots Sports in China Will Generate More Value for Brand Partners Than Glitzy Athlete Endorsements
June 24, 2016
Thanks to government social engineering, ASN is forecasting that Grass roots sports in China could see a glut of Sponsorship deals in the next 4 years. The Chinese government…
China’s Latest Curb On Localised Reality TV Spinoffs Could Wreck Lively Sponsorship Market
June 22, 2016
More government restrictions await China’s TV entertainment industry; with the new regulations limiting the number of international TV show adaptations such as commercial hit The Voice of China…
Partnerships in ASEAN eSports Hint That Industry is Ready to Unlock 660m Audience
June 21, 2016
While South Korea and China dominate the eSports economy in Asia, there are glimmers of a sea change in South-East Asia, including an outlier sponsorship deal in Malaysia…
Asia's Euro 2016 Partners Get B- For Activation Efforts (in Asia)
June 10, 2016
Euro 2016 is poised to consolidate its position as the world’s third most watched TV sporting event with a record-breaking viewership, especially in Asia, as China, Indonesia and…
Indian Premier League Study Proves Smart Activation Planning Outsmarts Big Spend
June 9, 2016
Despite well-documented scandals in the IPL - and the suspension of some of its celebrated teams - the just-concluded 2016 edition has clearly maintained its huge brand appeal…
