Insights

Report: SBI Reveals Difficulties Of Appraising eSports

November 4, 2016

While we have been hearing so much about the valuation of eSports across the world, it is difficult to discern its true financial impact. Sports Business International (SBI)…

Bollywood Dominates India’s Celebrity Endorsement Powerlist

November 3, 2016

In India’s celebrity endorsement race, Bollywood has stumped the sporting world, according to a recent report by American business consultancy firm Duff & Phelps.

INTERVIEW: PSTV and Online Channels Driving The Agenda in China's Content Market

October 30, 2016

At the Spikes Asia festival of creativity, ASN discussed the trends emerging in China’s multi-billion dollar branded content landscape with Silvia Goh, Chief Content Officer of Publicis Media…

Thailand Sponsorship Economy Could Take US$60m Hit Due To Monarch’s Passing

October 25, 2016

Last week saw the tragic passing of Thailand's King Bhumibol Adulyadej, the world's longest serving monarch, and analysts have warned of political and economic upheaval across the board.…

Big Brands Cautious With Costly Celebrity Endorsements In India

October 21, 2016

This week saw another high profile casualty in India’s celebrity endorsement market when Coca-Cola dumped Bollywood beefcake Salman Khan from his lucrative Thums Up deal.

Industry: Deloitte’s Latest Report Paints A Rosy Future For India’s Film Industry

September 26, 2016

While North America and China continue to dominate the global box office revenue, the Indian film industry has the potential to become one of the fastest growers in…

ASN Exclusive: Content & Sponsorship Doubles Its Share of Media Spend in Asia

September 21, 2016

At the recent All That Matters conference, ASN’s CEO Ben Flint unveiled some critical findings on the Content and Sponsorship market in Asia, especially how - alongside paid…

K-Pop’s Winners For The Rio Olympics

August 11, 2016

While the 12,500-strong atheletes in Rio are familiar with the leading role Samsung has in the Olympics…how has K-pop fared with the Olympics?

WSBC U-15 World Cup Registered More Media Value Than Any Other Youth Sports Event In Asia: Sponsors Follow

July 28, 2016

With Baseball cementing its status as the most popular sport in Japan, some of the nation’s biggest corporate players - in gaming, sports nutrition, real estate, restaurant operations…

INSIGHT: Women’s Sports Sponsorship Is 1 Billion+ Dollars Behind Parity with Men's Sport In Asia

July 13, 2016

Despite the trailblazing achievements of Asian female athletes on the global stage in recent years, commercial investment in women’s sport remains alarmingly low in Asia, in comparison to…