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Pantene Malaysia's Branded Content Subverts Stereotypes
June 26, 2018
P&G's Pantene has launched a branded content campaign in Malaysia that aims to subvert ‘Wanita Besi’ (Iron Lady), a derogatory Malay phrase used on unfeminine women.
Guest Feature: Why China Is Already The Biggest Winner At The 2018 FIFA World Cup
June 19, 2018
The 2018 FIFA World Cup in Russia seems to have already been won by a nation that’s not even participating! China.
Strong Growth Forecast For Asian Sponsorship Market In 2018: US$10b In Reach
May 9, 2018
Midway through Q2 and ASN is already forecasting a strong recovery year for the Asian Sponsorship market after quiet back-to-back years in 2016 and 2017. The magic figure…
ASN-Sportel Asia Panel: Brands Want More Than Audience Ratings
April 17, 2018
At last month’s Sportel conference in Singapore, ASN’s CEO Ben Heyhoe Flint moderated a panel discussion with three senior brand owners based in Asia to understand how they…
Report: Event Sponsorship & Branded Digital Content Propel Global Branded Entertainment Revenue
April 17, 2018
Global branded entertainment marketing revenues has seen an increase of 8% to US$106.2b in 2017, thanks to event sponsorship and branded digital content, according to PQ Media’s Global…
The Detachment of E-Commerce Will Erode Consumer Brand Love. Clear Rationale for More Sponsorship
April 7, 2018
The world is embracing technology and technology is embracing consumers more and more, and while tech can help our lives immeasurably, there is a side-effect that has grown…
Luxury Brands Bitten By China’s Live-Streaming Bug
April 4, 2018
Major luxury brands are hopping onto China’s live-streaming trend as Fashion Week in European cities offers new opportunities to engage Chinese consumers.
Nike Reveals Influencer Strategy: Turns Usual Model On Its Head
March 23, 2018
Nike has turned the most recent interpretation of Influencer Marketing on its head - where brands pay 'social celebrities' to promote their product or service - by stating…
Report: India’s Sports Sponsorship Hits US$1b Landmark On Back Of Strong Growth
March 23, 2018
The investment in India’s sports Sponsorship industry has reached the US$1b mark for the first time in 2017, according to the latest report by media agency GroupM and…
Is The Gloss of South Asia's T20 Leagues Scratching Off?
March 20, 2018
Despite the gloss of the apparently almighty Indian Premier League (IPL) all is not entirely well in the T20 landscape in South Asia. Pakistan Super League franchises are…
