Insights

Case Study: Tet-Themed Campaign Strikes A Sweet Spot For Pepsi In Vietnam

September 29, 2018

Leading up to the Vietnamese New Year (Tet) in mid-February this year, Pepsi’s marketing team faced an intense competition to engage consumers, particularly millennials, in the nation, as…

India's Emerging Female Athletes Challenging Endorsement Establishment

September 25, 2018

There is a new generation of young Indian athletes, predominantly females, attracting brand endorsements at levels that are beginning to challenge the overpowering dominance of cricket endorsements.

Resurgent Levi’s Inspires Women In India

September 21, 2018

Levi’s is celebrating the power of women and their determination to inspire change with the fourth edition of its popular #IShapeMyWorld campaign in India.

Is Naomi Osaka Set To Be Asia’s Next Endorsement Darling?

September 19, 2018

Fresh from sealing Japan’s maiden Grand Slam title, tennis sensation Naomi Osaka is set to become a commercial magnet for major homegrown brands ahead of Tokyo 2020.

Flipkart Continues Sponsorship Spree In Q318

September 13, 2018

E-tailer Flipkart has launched India Ka Fashion Capital, its latest branded content campaign to woo the nation's fashion consumers.

Asia’s Next Top Model's Record Audience Boosts Sponsors

September 5, 2018

In recent years, reality TV series Asia’s Next Top Model (AsNTM) has been a magnet for lifestyle brand collaborations and season 6 continues being so.

India’s FMCG Major Parle Finally Dives Into Branded Content

August 25, 2018

India’s homegrown FMCG giant Parle has finally plunged into the Branded Content world in its latest campaign to engage consumers.

Content Marketing Is The Top Strategy In India, Say 57% Marketers

August 10, 2018

Social media marketing in India faced a 30% decline over the last year due to declining favour among marketers, according to a new report by Times Internet and…

Report: IPL 2018 Brand Value Rises By A Billion To US$6.3B

August 9, 2018

The brand value of the Indian Premier League (IPL) has reported a 19% rise to US$6.3 billion in 2018 after an independent valuation.

Asian & Middle Eastern Brands Lead In EPL Shirt Sponsorship

August 1, 2018

English Premier League (EPL) clubs will generate a combined record £313.6m (~US$411m) for the 2018/19 season from shirt sponsorships with Asian and Middle Eastern brands stepping up their…