Industry

Li Ning avoids ambush marketing action

November 22, 2010

Chinese sports apparel company, Li Ning, has avoided action being taken against it for alleged ambush marketing during the recent Asian Games. A spokesperson from the Olympic Council…

Interview: How the global sports industry survived the GFC: Octagon

October 25, 2010

The global sports industry weathered the global financial crisis better than previous recessions, due largely to sponsorship's improving ability to prove its worth as a marketing discipline, says…

Red Bull boss spruiks Thai F1

October 14, 2010

Chairman of major Formula One sponsor, energy drink Red Bull, is keen for the series to include the companies country of origin Thailand on its race calendar. He…

Cambodia gets tough on tobacco advertising

September 21, 2010

Cambodia's government looks set to implement regulations relating to all tobacco advertising, sponsorships and promotions in a bid to curb the country's soaring smoking rates.

Australian SKINS does a deal with LI-NING

September 9, 2010

Australian sportswear specialist SKINS has partnered with leading Chinese sports brand LI-NING in launching "LI-NING SKINS" which sees SKINS become the first compression sportswear brand to enter the…

UFC expands to Asia

August 31, 2010

The Ultimate Fighting Championship (UFC) has announced plans to expand into Asia, with former NBA Asia executive Mark Fischer set to lead operations for the UFC as executive…