IPL becomes YouTube's first live sports property

January 22, 2010

The Indian Premier League (IPL) and Google have signed a deal that will enable live matches to be broadcast on YouTube for the upcoming season.

CSL Tops China's Professional League Earnings

November 11, 2009

The Chinese Super League Company's annual report reveals that in spite of a scandal-ridden year, the CSL remains the most lucrative of all of China's professional sporting leagues.

Li Ning Brings Isinbayeva to Train with Shanghai Pole Vaulters

September 23, 2009

China’s Li Ning has sponsored clinics in Shanghai held by Russian pole vault champion Yelena Isinbayeva and her coach.

Li Ning Continues Conquest of Singapore

September 8, 2009

Li Ning looks set to continue its expansion into Singapore’s lucrative badminton market, with talks underway regarding title sponsorship of the Singapore Open.

Sony Increases IPL Sponsor Fees by 19 percent

September 7, 2009

IPL broadcaster Multi Screen Media (MSM) has begun approaching advertisers with packages for the upcoming third edition of the T20 tournament.

Shanghai Expo Will Break Even, May Make Profit

July 27, 2009

Organisers of the Shanghai World Expo have announced they expect to break even thanks to fundraising activities conducted during the lead-up to the event.

Li Ning Opens Flagship Store in Singapore

July 22, 2009

Chinese sporting brand Li Ning has opened a badminton flagship store in Singapore. The first to be opened outside Mainland China, the store complements Li Ning’s sponsorship of…

Asia Sponsorship sector to grow 10-12%: Sponsorship Report

June 15, 2009

Despite the global economic outlook for 2009, the Asia Sponsorship sector is expected to increase 10-12% , with total spending on sponsorships in the region to be about…

Malaysia May Cut Paralympics Due to Lack of Sponsorship

June 8, 2009

The ASEAN Para Games are set to he held this August in Malaysia, but organisers say a lack of sponsorship for Paralympics may see many events scratched.

Juventus Launches East Asian Fan Portals

April 9, 2009

International sports agency MP & Silva have announced that Chinese and Japanese fans of Juventus Football Club will be able to follow the team online via newly created…