September 25, 2008
Sporting brand, Nike has this week announced its withdrawal from the elite swimwear market, planning instead to focus on its strengths. Many commentators are suggesting the move is…
September 18, 2008
The first sponsorship casualty of Nepal's new Maoist government is likely to be the Miss Nepal beauty pageant after the former rebels closed down the pageant's principal sponsor.
September 17, 2008
Beijing Olympic sponsor Yili Milk has become embroiled in a scandal involving toxic additives in infant milk formula. The affair has caused 1250 children to be diagnosed with…
September 12, 2008
A student sports program sponsored by Nestle brand, Milo, has landed in hot water in the Philippines after school officials began blaming the sponsor for ruining other events.
September 11, 2008
McDonalds announced this week that sales in restaurants open at least 13 months prior to the Beijing Games rose by 8.5 per cent in August. Company representatives say…
September 4, 2008
Olympic and Paralympic beverage sponsor Coca-Cola is trying its luck against the Chinese government by attempting to acquire China's largest fruit juice company. Coca-Cola said yesterday that it…
August 23, 2008
The National Stadium Co Ltd in China has confirmed that it is in negotiation with as many as seven domestic and international companies for naming rights to the…
July 30, 2008
Many national swimming teams are touting Speedo's new LZR Racer body suit as a revolution in swimming, with some claiming the suit cuts as much as 2 per…
July 30, 2008
While Adidas' decision to invest in Olympic sponsorship has afforded a raft of advertising rights and privileges, Nike is taking creative measures to ensure it remains competitive.
June 11, 2008
English Premier league club, Everton, is one of the first major sporting clubs to completely remove alcohol sponsorship from the kits, albeit only for replica playing and training…