Nike Surrenders to Speedo's Withdraws from Elite Swimming

September 25, 2008

Sporting brand, Nike has this week announced its withdrawal from the elite swimwear market, planning instead to focus on its strengths. Many commentators are suggesting the move is…

Dabur, the First Sponsorship Casualty of New Maoist Government

September 18, 2008

The first sponsorship casualty of Nepal's new Maoist government is likely to be the Miss Nepal beauty pageant after the former rebels closed down the pageant's principal sponsor.

Olympic Sponsor Involved in National Milk Scandal

September 17, 2008

Beijing Olympic sponsor Yili Milk has become embroiled in a scandal involving toxic additives in infant milk formula. The affair has caused 1250 children to be diagnosed with…

Athletic Foundation Says Milo "Wrecked" School Sports League

September 12, 2008

A student sports program sponsored by Nestle brand, Milo, has landed in hot water in the Philippines after school officials began blaming the sponsor for ruining other events.

Olympic Sponsorship Drives Unexpected Growth for McDonalds

September 11, 2008

McDonalds announced this week that sales in restaurants open at least 13 months prior to the Beijing Games rose by 8.5 per cent in August. Company representatives say…

Coca Cola Awaits China's Approval for Billion Dollar Acquisition

September 4, 2008

Olympic and Paralympic beverage sponsor Coca-Cola is trying its luck against the Chinese government by attempting to acquire China's largest fruit juice company. Coca-Cola said yesterday that it…

Title Sponsor Imminent for Bird's Nest Stadium

August 23, 2008

The National Stadium Co Ltd in China has confirmed that it is in negotiation with as many as seven domestic and international companies for naming rights to the…

Chinese Swimmers Fail to Embrace Speedo

July 30, 2008

Many national swimming teams are touting Speedo's new LZR Racer body suit as a revolution in swimming, with some claiming the suit cuts as much as 2 per…

Nike Secures Advertising Despite Restrictions

July 30, 2008

While Adidas' decision to invest in Olympic sponsorship has afforded a raft of advertising rights and privileges, Nike is taking creative measures to ensure it remains competitive.

Everton to remove alcohol sponsor from playing strip

June 11, 2008

English Premier league club, Everton, is one of the first major sporting clubs to completely remove alcohol sponsorship from the kits, albeit only for replica playing and training…