October 14, 2012
Multi-screening - the act of using smartphones, table devices or laptops while watching television - is not likely to reduce the impact or value of television advertising, according…
September 10, 2012
Organisers of the Hong Kong Open golf tournament have sought additional government funding to help fill a sponsorship shortfall of about $2.75 million.
July 5, 2012
Industry insiders say that Chinese sports apparel company Li Ning will spend between 1.5 and 2 billion yuan sponsoring the China Basketball Association.
June 8, 2012
Taiwanese technology company, Acer Inc will end its worldwide Olympic sponsorship after the London Games as the IOC looks to review its technology sponsorships.
February 9, 2012
Almost 80% of senior sponsorship executives surveyed in a recent survey agreed that social media is a "must" for all Sponsorship campaigns, but only 25% were of the…
January 16, 2012
The global sponsorship sector will grow 4.9% to $51 billion in 2012, with emerging markets such as Brazil and India offsetting tighter marketing budgets in Europe, according to…
January 6, 2012
Malaysian Airlines (MAS) and AirAsia's sponsorship of the Queens Park Rangers English Premier League club have come under scrutiny in Malaysia after the airlines announced they were cutting…
December 12, 2011
Global sports revenue will grow to US$145.3 billion in 2015 at an annual compound rate of 3.7% and global sports sponsorship revenue will grow to $45.3 billion in…
November 11, 2011
Sponsors should capitalise on the growing trend of "multi-screening" during the live broadcast of sports, says sports marketing agency Octagon.
May 31, 2011
The World Health Organisation (WHO) and anti-smoking activists have called on countries in Asia to develop better regulations for the sponsorship and advertising of tobacco in sport and…