Industry

Multi-screening is a challenge but not a threat to TV advertising: research

October 14, 2012

Multi-screening - the act of using smartphones, table devices or laptops while watching television - is not likely to reduce the impact or value of television advertising, according…

Hong Kong Open seeks Govt funding after sponsorship shortfall

September 10, 2012

Organisers of the Hong Kong Open golf tournament have sought additional government funding to help fill a sponsorship shortfall of about $2.75 million.

Li Ning to spend 2 billion yuan on Chinese basketball

July 5, 2012

Industry insiders say that Chinese sports apparel company Li Ning will spend between 1.5 and 2 billion yuan sponsoring the China Basketball Association.

Acer to leave Olympic stable after London

June 8, 2012

Taiwanese technology company, Acer Inc will end its worldwide Olympic sponsorship after the London Games as the IOC looks to review its technology sponsorships.

Social Media a MUST for sponsorship campaigns: Survey

February 9, 2012

Almost 80% of senior sponsorship executives surveyed in a recent survey agreed that social media is a "must" for all Sponsorship campaigns, but only 25% were of the…

Global sponsorship spending to reach $51 billion in 2012

January 16, 2012

The global sponsorship sector will grow 4.9% to $51 billion in 2012, with emerging markets such as Brazil and India offsetting tighter marketing budgets in Europe, according to…

MAS and AirAsia under fire for 'irrational' sponsorship program

January 6, 2012

Malaysian Airlines (MAS) and AirAsia's sponsorship of the Queens Park Rangers English Premier League club have come under scrutiny in Malaysia after the airlines announced they were cutting…

Sponsorship to take largest piece of sport revenue pie by 2015, says PwC

December 12, 2011

Global sports revenue will grow to US$145.3 billion in 2015 at an annual compound rate of 3.7% and global sports sponsorship revenue will grow to $45.3 billion in…

Sponsorship should capitalise on "multi-screening": Octagon

November 11, 2011

Sponsors should capitalise on the growing trend of "multi-screening" during the live broadcast of sports, says sports marketing agency Octagon.

WHO calls for tighter regulation over tobacco sponsorships in Asia

May 31, 2011

The World Health Organisation (WHO) and anti-smoking activists have called on countries in Asia to develop better regulations for the sponsorship and advertising of tobacco in sport and…