Industry

HK Disneyland Announces Ironman Coup

October 11, 2013

Disney has signed up Tony Stark’s superhero avatar for a new themed zone at Hong Kong Disneyland.

TVN Gambles On Clara’s Like A Virgin

October 8, 2013

Korean broadcaster tvN will launch 27-year-old Clara’s own reality show, Like A Virgin, in October through OnStyle, one of their sister channels.

FEATURE: Branded Content Channels On The Rise In Singapore

October 1, 2013

Singapore loves to be first in any and all of her endeavours, and now some home-grown Singaporean companies are leading the charge into brand-owned online content

One FC Partners With Yahoo Southeast Asia

September 25, 2013

Asia’s largest Mixed Martial Arts (MMA) organization, One Fighting Championship (FC) is set to collaborate with Yahoo as its official digital partner to bring in exclusive and behind-the-scenes…

Sony’s Gran Turismo Documentary In The Works

September 20, 2013

An official documentary on Sony’s popular racing simulation series Gran Turismo and its creator, Kazunori Yamauchi is officially in the pipeline.

SJM And Versace Going Big With Macau Luxury Hotel Project

September 15, 2013

SJM Holdings Ltd, headed by the family of tycoon Stanley Ho has chosen renowned Italian fashion house Versace to design a luxury hotel in Macau City.

Global Leaders of Sponsorship converge in London

September 3, 2013

This year's Leaders in Sponsorship conference (http://www.leadersinsponsorship.com/) is set for another stellar cast of practitioners of sports sponsorship and branded content.

Branded Content Trends Indian Style

August 28, 2013

In this exclusive, ASN investigates two of the latest trends taking place in India’s lively branded content industry.

Fanstang brokers US$20m of East-West celebrity endorsement

July 22, 2013

Fanstang, a division of the China Branding Group, has brokered and overseen various endorsement deals worth over US$20 million for Western celebrities and athletes in China during the…

Fuse China first to track Chinese Celebs Commercial Value

June 25, 2013

Fuse China, the branded content wing of Omnicom Media Group (OMG), and Fundamental Media, have tied up with Entgroup to launch the Fuse Celebrity Index which gauges the…