Industry

Cricket Sponsorship In South Asia Part 3

June 23, 2013

As cricket fans await the highly anticipated ICC Champions Trophy final between England and India, ASN gears up by examining the marketability of M.S. Dhoni and also pick…

Swimming Australia Loses Energy Australia Deal

June 7, 2013

Still reeling from the resignation of their president Barclay Nettlefold, Swimming Australia have plunged into another crisis after primary corporate sponsor Energy Australia severed ties just 16 months…

China still top global nation but Canada, Russia and UK are closing

May 29, 2013

China remains the world's leading sports nation according to the latest Global Sports Nation Index by sports marketing research company, Sportcal.

Pepsi expecting stellar return from new IPL deal

March 25, 2013

PepsiCo is expecting its sponsorship of the sixth edition of the Indian Premier League to generate significant sales for the beverage company.

HSBC comments on Asia's two golf tours situation

February 27, 2013

Major golf sponsor HSBC has commented on the conflict between rival Asian golf tours the Asian Tour and OneAsia saying that the major sponsor of golf in the…

Samsung backs Chelsea’s global coaching clinic program

January 8, 2013

English Premier League club Chelsea and its major sponsorship, Korean consumer electronics giant, Samsung, have kicked off a new leveraging program that will see special coaching clinics hosted…

Stephon Marbury critical of Chinese Basketball footwear requirements

December 5, 2012

Former NBL player, Stephon Marbury has criticised the Chinese Basketball Association after the organisation fined him for not covering the branding on his player shoes.

F1 Future at Sepang International Circuit in Doubt

November 29, 2012

The CEO of the Sepang International Circuit, hosts of the Malaysian Formula 1 Grand Prix, has said that Formula One Management needs to assist it attract more spectators…

IMG CCTV joint venture to reinvigorate China Super League

October 22, 2012

Sports marketing giant IMG Worldwide and China’s state television network, CCTV, have signed a 10-year agreement with the Chinese Football Association and its Super League will greatly help…