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Acer to leave Olympic stable after London
June 8, 2012
Taiwanese technology company, Acer Inc will end its worldwide Olympic sponsorship after the London Games as the IOC looks to review its technology sponsorships.
Social Media a MUST for sponsorship campaigns: Survey
February 9, 2012
Almost 80% of senior sponsorship executives surveyed in a recent survey agreed that social media is a "must" for all Sponsorship campaigns, but only 25% were of the…
Global sponsorship spending to reach $51 billion in 2012
January 16, 2012
The global sponsorship sector will grow 4.9% to $51 billion in 2012, with emerging markets such as Brazil and India offsetting tighter marketing budgets in Europe, according to…
MAS and AirAsia under fire for 'irrational' sponsorship program
January 6, 2012
Malaysian Airlines (MAS) and AirAsia's sponsorship of the Queens Park Rangers English Premier League club have come under scrutiny in Malaysia after the airlines announced they were cutting…
Sponsorship to take largest piece of sport revenue pie by 2015, says PwC
December 12, 2011
Global sports revenue will grow to US$145.3 billion in 2015 at an annual compound rate of 3.7% and global sports sponsorship revenue will grow to $45.3 billion in…
Sponsorship should capitalise on "multi-screening": Octagon
November 11, 2011
Sponsors should capitalise on the growing trend of "multi-screening" during the live broadcast of sports, says sports marketing agency Octagon.
WHO calls for tighter regulation over tobacco sponsorships in Asia
May 31, 2011
The World Health Organisation (WHO) and anti-smoking activists have called on countries in Asia to develop better regulations for the sponsorship and advertising of tobacco in sport and…
McDonalds remains sumo sponsor despite scandal
February 14, 2011
Despite losing significant sponsors and media partner following the 2010 match-fixing scandal, sumo wrestling in Japan has retained McDonalds as a major sponsor.
World Sport Group to ramp up stadium and arena business
January 27, 2011
Sports marketing company World Sport Group is planning to expand its stadiums and arenas business and has appointed Adrian Staiti as the senior vice president of the division.
Li Ning avoids ambush marketing action
November 22, 2010
Chinese sports apparel company, Li Ning, has avoided action being taken against it for alleged ambush marketing during the recent Asian Games. A spokesperson from the Olympic Council…
