Industry

Durex Continues Run Of Cheeky Branded Content Campaigns In China

November 28, 2024

Global condom giant Durex continues its tried-and-tested tongue-in-cheek social media campaign messaging in China with its…

South Korean Conglomerates Latch Onto Films To Raise Brand Awareness   

November 8, 2024

In recent years, there has been a burgeoning trend of major South Korean companies latching onto…

Paul Poole (South East Asia) Co., Ltd. and Volleyball World Extend Commercial Sponsorship & Partnership In Thailand 

October 18, 2024

Volleyball World has reappointed Paul Poole (South East Asia) Co., Ltd. to manage commercial sponsorship and…

Paul Poole (South East Asia) Co., Ltd. Has Become The Commercial Sponsorship Partner For Reignwood Icons of Football 2025

September 2, 2024

Paul Poole (South East Asia) Co., Ltd. has been appointed by Icons Series to manage the…

INTERVIEW WITH SPONSORFORCE’S SHOTO ZHU

August 13, 2024

Asia Sponsorship News’s Japanese affiliate, SponsorForce, describes its mission as to become the first-ever platformer in…

Interview: T1 Founder Mark Harrison, The Brainchild Of SponsorshipX

August 2, 2024

SPX Paris 2024, an international edition of T1’s partnership marketing forum, kicks off next week on…

BRANDS IN FOOTBALL ASIA 2024

May 24, 2024

Football in Asia, the continent’s most popular sport sponsorship vehicle by far, accounted for only 2.4%…

Paul Poole (South East Asia) Becomes Sponsorship Broker For The Royal Bangkok Sports Club (RBSC) and RBSC Polo Club

May 17, 2024

Paul Poole (South East Asia) Co., Ltd. is proud to announce its appointment to manage commercial…

Tiger Woods Ends Nike Sponsorship 

January 10, 2024

Legendary golfer Tiger Woods has shocked the sporting fraternity by ending his long-term partnership with Nike.…

CFA’s Club Naming Rights Sponsorship U-Turn To Stabilise Finances 

January 9, 2024

Football clubs in China will be allowed to use the names of commercial sponsors in their…