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Riot Games Opens Up Gambling Sponsorship Deals
August 11, 2025
Esports organizer Riot Games is poised to sanction teams playing in its League of Legends (LoL)…
Durex Continues Run Of Cheeky Branded Content Campaigns In China
November 28, 2024
Global condom giant Durex continues its tried-and-tested tongue-in-cheek social media campaign messaging in China with its…
South Korean Conglomerates Latch Onto Films To Raise Brand Awareness
November 8, 2024
In recent years, there has been a burgeoning trend of major South Korean companies latching onto…
Paul Poole (South East Asia) Co., Ltd. and Volleyball World Extend Commercial Sponsorship & Partnership In Thailand
October 18, 2024
Volleyball World has reappointed Paul Poole (South East Asia) Co., Ltd. to manage commercial sponsorship and…
Paul Poole (South East Asia) Co., Ltd. Has Become The Commercial Sponsorship Partner For Reignwood Icons of Football 2025
September 2, 2024
Paul Poole (South East Asia) Co., Ltd. has been appointed by Icons Series to manage the…
INTERVIEW WITH SPONSORFORCE’S SHOTO ZHU
August 13, 2024
Asia Sponsorship News’s Japanese affiliate, SponsorForce, describes its mission as to become the first-ever platformer in…
Interview: T1 Founder Mark Harrison, The Brainchild Of SponsorshipX
August 2, 2024
SPX Paris 2024, an international edition of T1’s partnership marketing forum, kicks off next week on…
BRANDS IN FOOTBALL ASIA 2024
May 24, 2024
Football in Asia, the continent’s most popular sport sponsorship vehicle by far, accounted for only 2.4%…
Paul Poole (South East Asia) Becomes Sponsorship Broker For The Royal Bangkok Sports Club (RBSC) and RBSC Polo Club
May 17, 2024
Paul Poole (South East Asia) Co., Ltd. is proud to announce its appointment to manage commercial…
Tiger Woods Ends Nike Sponsorship
January 10, 2024
Legendary golfer Tiger Woods has shocked the sporting fraternity by ending his long-term partnership with Nike.…
