Game-changing

Indonesian Unicorn Go-Jek Expands Its Content Ambitions

September 11, 2018

Indonesian ride-hailing company Go-Jek is fast-expanding its interests in the content creation business as another example of brands wanting to own the content that engages audiences - and…

Singapore's Banks Are 'Getting' Branded Content. First DBS, now OCBC

September 7, 2018

What is it with Singapore's banks? Are they finally getting the need to use Branded Content to drive their marketing?! First DBS, with an online mini-series, and now…

Japanese FMCG Tickles With Crazy Rich Asians Parody

September 7, 2018

Japanese FMCG Kao Corporation is riding on the wave of Hollywood blockbuster Crazy Rich Asians for its recent branded content play in Singapore.

Indian Budget Hotel Rolls Out Comedy Campaign

August 18, 2018

One of India’s fastest-growing budget hotel brands, Treebo, has taken the branded comedy content route to heighten awareness among its target audience.

PSG Activates For E-Sports Fans In ICC Singapore Debut

July 24, 2018

As part of its pre-season tour for the 2018 International Champions Cup (ICC) in Singapore, Paris Saint-Germain (PSG) will be holding an inaugural eSports Challenge together with local…

Asian Football Confederation (AFC) Stuns With Lucrative Commercial Rights Deal

June 14, 2018

The Asian Football Confederation (AFC) has secured a massive boost in revenue for its commercial rights, displacing its 25-year incumbent agency in the process.

Interview: Culture Group's Michael Patent On Globe's New eSports Platform

May 20, 2018

Following the successful hosting of several eSports tournaments, the Filipino gaming scene has become one of the hottest in the Asean landscape and has now attracted the nation's…

Go-Jek Lays Groundwork For Its Own Content Business With Vice

April 30, 2018

Indonesian ride-sharing company Go-Jek is all geared up to partner Vice Media on an array of content projects, including a feature film.

What Does The Uniqlo-Solange Art Collab Mean For Asia?

April 18, 2018

It might be a continent away, but Uniqlo's latest sponsorship in the art world is very on pattern for its non-sports portfolio of partnerships.

China's Ledman Extends Nation's Football Influence into South America

April 17, 2018

On the doorstep of the FIFA World Cup, Ledman Sports - a subsidiary of Chinese LED manufacturer Ledman Electronics - has made a move to extend the company's…