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Grab Challenges Go-jek In Indonesia With Recent Content Play
November 27, 2018
Following on the heels of rival Go-Jek, Grab has made a move into the branded content world, scoring a partnership with Indonesia’s Ministry of Tourism.
Japan Cements Position As Asia’s Biggest Golf Sponsorship Market With Zozotown Deal
November 20, 2018
Japan is finally hosting a PGA Tour tournament after sealing a six-year title sponsorship deal with Japanese online fashion retailer Zozotown.
Chinese App Qccr.Com Clinches Landmark Deal With Kobe Bryant
November 20, 2018
Chinese automobile maintenance mobile app, Qccr.com has scored its first brand endorsement deal with NBA legend Kobe Bryant.
Vietnam Gives Formula One a Boost; Hosting New Race In 2020
November 4, 2018
Vietnam is poised to become the third Southeast Asian country to host a Formula One race, perfect timing for the new administration which is looking for positive news.
Thai Cinema Operator Partners With Dell on World’s First eSports Theatre
October 26, 2018
Thai cinema operator Major Cineplex has expanded its cinema business with the launch of a new eSports theatre, claiming to be the first in the world.
Nike Finally Jumps Into eSports Sponsorship
October 23, 2018
Nike has finally secured its maiden deal in the eSports world, scoring a brand endorsement deal with Chinese Electronic Sports athlete Jian “Uzi” Zihao.
Airtel & NDTV Launch World’s First Live Channel For Smartphones
October 16, 2018
Indian TV network NDTV and mobile phone brand Airtel have joined forces to unveil a live channel for smartphones called NDTV Hop to woo the nation's millennials.
Chinese Blockchain Player AntPool Scores Historic NBA Deal
September 29, 2018
Chinese bitcoin mining company AntPool has created history by becoming the first Asian Blockchain brand to sponsor an international sports team.
WeChat's World Dominance Begins With Global Sport
September 26, 2018
Chinese social media platform WeChat is doing what many other messaging apps have feared; it's beginning to market itself to the world, in this case via an international…
Knorr Experiments With In-Video Ad Insertion in HK Drama
September 21, 2018
Unilever is embedding Knorr ads into programming on TVB's myTV Super service, in a landmark initiative led by PHD Hong Kong which uses Mirriad's dynamic insertion technology.
