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Chinese Automobile Makers Using Rocket Science Sponsorships?
June 15, 2019
A spacey sponsorship trend has emerged in the Chinese automobile industry with at least two carmakers backing rocket launches this year, claiming it will lead to technological advances…
Tokyo 2020 First To Feature Official Anime Short
June 13, 2019
Tokyo 2020 will feature the first anime short film commissioned by the International Olympic Committee (IOC).
ICC World Cup Spawns Musical Ambush in India. And Virat Kohli dons a Puma sock puppet... Wait, what?
June 7, 2019
Fuelled by the ICC World Cup fever, a cross-section of brands in India have jumped on the bandwagon - with their bands - and created musical themed campaigns,…
Instagram Turns Influencers’ Organic Branded Content Posts Into Ads: Impact?
June 6, 2019
Instagram has launched a feature that allows brands to turn influencer posts into ads so that they can reach a larger audience.
Manchester City Set To Invest In ISL’s Mumbai City FC
June 4, 2019
English Premier League champions Manchester City are poised to invest in Indian Super League (ISL) club Mumbai City FC, a major deal set to transform the nation’s football…
Baijiu Brand JNC Partners Manchester City
June 1, 2019
Premier League champions Manchester City have entered into a ground-breaking multi-year partnership with Chinese spirits brand JNC.
WWE Partners Noodle Giant In Could-Only-Be Japan Campaign!
May 21, 2019
Of all the US franchises based in Asia, arguably none has as much regional appeal pull as WWE. The Wrestling platform has largely focussed on events and content…
Mysterious Chinese Startup Secures Southampton Shirt Deal
May 14, 2019
English Premier League (EPL) club Southampton have announced a Chinese startup, still effectively in stealth phase, as their new main sponsor.
Japanese-Malaysian Insurer Recreates Quirky Branded Content Campaign
April 16, 2019
Berjaya Sompo - the Japanese insurer's joint venture in Malaysia - has released another quirky branded content prequel to follow its successful ‘Silent Guardians’ film last year.
TikTok Spotlight Uncovers Asian Indie Musical Acts
April 10, 2019
Short video app TikTok recently launched an in-app talent search program to discover indie musicians in South Korea and Japan, following success with a similar campaign on Douyin…
