Game-changing

Emerging Asian Bookmaker Gets Innovative With Italian Football

January 9, 2017

Asian online gaming company Wellbet has struck a game-changing regional partnership with Italy’s Serie A as an International Presenting Sponsor.

Sponsorship or Blackmail? Kelantan FA jump through hoops for their irrational sponsor

December 16, 2016

Google "Kelantan FA Sponsor", select Images... and you get a sea of pink, including some quirky images of the team lined up behind a bejewelled lady, in pink,…

Italian Womenswear Brand Max Mara Partners Provocative Artist Liu Wei

December 15, 2016

Italian womenswear label Max Mara, known for its understated chic, has collaborated with Chinese contemporary artist Liu Wei for its latest collection.

Music Streamer Deezer Strikes A Chord With EPL Giant

December 14, 2016

Brands sponsoring popular playlists of music streaming platforms has been on the rise. However, Paris-based Deezer has rewritten the narrative by striking a partnership with an EPL powerhouse.

Leading Korean Ginseng Brand Surprises By Backing International Emmys

December 13, 2016

In recent years, Hallyu stars such as Lee Min-Ho and Song Joong-ki have driven the popularity of Korean ginseng-based drinks across Asia…now a similar plan has taken root…

Uniqlo Builds Out Celebrity Roster & Catalogue of "Human" Content

December 8, 2016

After several headline partnerships with mainstream sportsmen, Uniqlo has switched tack to sign its first female global brand ambassador... she's quirky, but so on brand.

Challenger Brand Maybank Boosts Philippines Endurance Sports Scene

November 28, 2016

Southeast Asian financial institution Maybank has plunged into Philippine’s endurance sports sponsorship landscape with a new move into the Philippines.

Yao Ming Fronts China’s Basketball League Privatisation March

November 25, 2016

NBA Hall of Famer Yao Ming has turned his attention to injecting China’s top-tier basketball league with greater professionalism after a new company was founded based on his…