Game-changing

Major Rum Brand Goes Incognito For Latest Digital Campaign

August 25, 2016

While Pokemon Go hogged the headlines for augmented reality treasure hunts across the world, Bacardi has conjured an unlikely but snazzy millennial-focused campaign via a private web browser…

ASEAN Snack Maker Breaks Into Sponsorship With Million Dollar Local Football Deal

August 23, 2016

Thai seaweed snack makers Tao Kae Noi will sponsor the Football Association of Thailand (FAT) to a tune of US$866k in cash as the national team prepares for…

Will "Table Tennis X" Revive The Sport's Sponsorship Growth Figures in Asia?

August 18, 2016

Table Tennis in Asia ranks well outside the Top 10 of the most sponsored sports but a new initiative, just launched during the Olympics, looks like a gamechanger…

Challenger Health Supplement Brand Backs Niche Athletes In Malaysia

August 17, 2016

Multi-level marketing (MLM) company Usana Malaysia, which focuses on nutritional supplements, will be sponsoring dodgeball player Muhamad Heidy Mohd Yusoff and triathlete Shahrom Abdullah for the next 18 months.

McDonald’s Japan Shares Leap As It Partners Pokemon Go

July 27, 2016

McDonald's Japan has become the first major brand to surf on the Pokemon Go wave with an official “sponsored location partnership” deal after the game launched was there.

McDonalds Japan Goes Gotta Catch’em All As It Aims To Revive Business

July 27, 2016

McDonald's Japan has become the first major brand to surf on the Pokemon Go wave with an official “sponsored location partnership” deal after the game launched was there.

Women’s Kabaddi Scores An Unexpected Hit Among Indian Audience

July 25, 2016

The first two matches of the Women's Kabaddi Challenge (WKC) held late last month had a viewership of 38 million - the highest ever viewership for sports involving…

Toho Bets On Pokemon Go Hype For Upcoming Movie Release

July 15, 2016

Major Japanese film producer, distributor and exhibitor Toho is banking on the global craze for the Pokemon Go augmented reality game to fuel demand for the popular animation…

Indian Furniture Rental Start-Up Gets Crafty On Branded Content

April 25, 2016

Indian furniture rental start-up Furlenco has raised its branded content game by collaborating with leading, homegrown pop cultural phenomenon The Viral Fever (TVF) on ‘Truth or Dare With…

Flipkart Banks On Native Ad Platform

March 3, 2016

Indian ecommerce major Flipkart has gone live with its Brand Story Ads platform with over 50 leading brands in the mix, almost a year after acquiring global mobile…