Game-changing

Samsung Goes 360° With NY Times

November 2, 2016

Global consumer electronics giant Samsung has recently partnered the New York Times for the launch of The Daily 360, a digital journalism initiative allowing the audience to be…

Shanghai Fashion Week Ups The Ante With Quirky Branded Partnerships

October 27, 2016

China might have won some notoriety for its fashion knockoffs, but the unusual branded partnerships in the nation’s emerging fashion scene could just be a trendsetter on the…

Sponsors Gear Up For Kabaddi World Cup

October 6, 2016

The third edition of the two-week long Kabaddi International World Cup, which commences on October 7 in Ahmedabad, has scored a slate of five sponsorship deals, thanks to…

Volleyball's "Iron Hammer" Becomes Endorsement Darling In China

October 4, 2016

Sports coaches, let alone female ones, aren’t usually courted to front brand endorsements in Asia.

E-Commerce Giant Disrupts With Music Festival Play In India

September 28, 2016

The race for consumer engagement among major e-commerce players in India is heating up this festive season.

Manchester City Score Global Robot Partnership From Chinese Tech Firm

September 14, 2016

Fresh from a successful fan-led hackathon in the UK, Manchester City continues creating buzz in the tech world after signing a landmark partnership deal with Shenzhen-based tech firm…

Inaugural Cambodian Games Scores Major Corporate Sponsors

September 12, 2016

Cambodia’s first ever National Games - which will take place from October 25 to November 5 - looks poised to score two small but significant sponsorships worth a…

Popular Korean Digital Comics Platform Ventures Into US

September 2, 2016

Line Webtoon, which is owned by South Korea’s online search engine Naver, is looking to produce TV and movie adaptations of its most popular digital comics in U.S.

Chinese Electronics Giant Haier Invests In Local Wine App

September 1, 2016

Chinese consumer electronics behemoth Haier has invested US$10m in 9KaCha, a popular homegrown wine app similar to Vivino, and is poised to use the platform’s exhaustive wine and…

Windies Star Duo Bat For Fast Growing Indian Condom Brand

August 26, 2016

Fast-rising Skore Condoms, the third largest market player in India, has scored celebrity endorsement deals with popular Windies cricketers Dwayne Bravo and Chris Gayle.