Game-changing

Edgy Run It Campaign from Nike Korea Sets New Bar

February 1, 2018

Wieden+Kennedy's latest Nike "Run It" campaign for the South Korean market has set a new bar for branded content from an apparel brand as it targets the nation’s…

IPL Dazzles With VR Treatment

January 22, 2018

Star India is gearing up to livestream Vivo Indian Premier League (IPL) in virtual reality (VR) mode on Hotstar to heighten fan engagement.

Taiwanese Hardware Giant Asus Invests US$16m In Its First eSports Team

January 5, 2018

Leading Taiwanese IT hardware brand Asus has reportedly invested US$16m in the establishment of an eSports operation subsidiary to conquer the Chinese market.

Airbnb Strikes 2018 PyeongChang Winter Olympics Deal…But Where Are The Bookings?

November 24, 2017

In a first for the crowd accommodation platform, Airbnb has moved into sports marketing in Asia as the official accommodation partner of next year’s Winter Olympic Games in…

JAL & FamilyMart Bankroll Sci-Fi Meteor Project

November 21, 2017

The world’s first artificial meteor shower project is slated to take place above Hiroshima in Q219 with two major domestic brands Japan Airlines (JAL) and FamilyMart backing it.

ONE Championship Adds Talent Search Content to Marketing Weaponry

November 17, 2017

With a warchest of funding, Asia’s leading MMA property ONE Championship is diversifying its content strategy by producing a new documentary series to compliment its live fight content.

AirAsia Returns to Its Roots In A Punchy Deal With UFC

November 7, 2017

Budget carrier AirAsia is poised to become the UFC’s first-ever official airline sponsor as it aims to challenge the likes of ONE Championship and Kunlun Fight in the…

Manchester City Surprises With Cambodian Beer Deal

October 30, 2017

Cambodian brewery Khmer Beverages has secured a landmark, four-year deal until 2020 as Manchester City’s official beer partner in Southeast Asia.

Lupe Fiasco Mashes Music & Martial Arts Content in HK Startup

October 18, 2017

Grammy Award-winning rapper Lupe Fiasco is going into the original content business in Hong Kong and the first cab off the rank is an 'interesting' genre mash-up!

ASN Interview: Twitch's COO Reveals Why Asia and Gaming Are Ripe For Expansion

October 12, 2017

When someone as influential as the NBA Commissioner says they should broadcast their basketball matches like Twitch - the live streaming and social platform for gamers - it…