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ZHEJIANG RALLY TEAM SECURE NAMING RIGHTS PARTNER
June 24, 2007
Hangzhou ZhongCe Rubber Co has increased its involvement in motorsport by becoming a major partner of the Zhejiang Province's only professional team in the 2007 National Automobile Rally…
TENCENT SUPPORTING LOCAL FORMULA ONE RACING
June 24, 2007
Internet technology and online community operator, Tencent, was a major partner of the Asian Geely Formula (AGF) International Open held at Beijing's Goldenport Motor Park this month. The…
LIANFA REAL ESTATE SUPPORTS CROSS STRAITS DRAGON BOATS
June 24, 2007
Lianfa Real Estate has provided an insight into its sponsorship of the Cross-Strait Dragon Boat Competition which was held at Xiamen's Jimei Dragon Boat Lagoon, earlier this month.…
SUNLIGHT LUBRICATION INCREASES MOTORSPORT MARKETING
June 24, 2007
Hong Kong based lubricant company, Sunlight Lubrication Limited has provided comments on its motorsport marketing strategy and in particular its new sponsorship with China Rally Championship outfit, the…
OLYMPIC SPONSORSHIP PROGRAM AHEAD OF BUDGET
June 24, 2007
The sponsorship program for the Olympic Games has surpassed expectations with the search for games sponsors to be over by years end, according to Yuan Bin director of…
INFRONT AND EXCEL TO DEVELOP CHINA PLAYER MANAGEMENT JV
June 21, 2007
Infront Sports & Media, the commercial partner for the China Basketball Association's Professional Basketball League and the national team, has further strengthened its ties with the game in…
RED BULL TO BACK IRONMAN TRIATHLON TEAM
June 21, 2007
Global energy drink brand Red Bull has become a major sponsor and the official energy drink supplier of the National Ironman Triathlon Team. As part of the deal…
MAJOR PARTNER COMMENTS ON VOLLEYBALL MASTERS SPONSORSHIP
June 21, 2007
The Xilaijian Company was an official sponsor of the 2007 China International Women's Volleyball Masters which were hosted by the China Volleyball Association at the Zhejiang Ningbo Beilun…
GUANGDONG BIG BROTHER PARTNERS FREE STYLE WUSHU
June 21, 2007
The Jiangsu Wushu Free Style Team has received a boost with Guangdong Big Brother Group signing up as a major sponsor of the team prior to its recent…
CHINA MERCHANT BANK TO INCREASE SPORTS MARKETING PROGRAM
June 21, 2007
China Merchant Bank (CMB) has renewed its major sponsor of the Tianrong F1 Motorboat Team which will compete in the F1 Motorboat World Games to be held in…
