Deals

ROLLS-ROYCE TO PARTNER ORCHESTRA TOUR OF CHINA

March 25, 2007

The London Symphony Orchestra (LSO) has announced Rolls-Royce plc as the sole sponsor of its 2007 Tour of China. The deal follows Roll-Royce's partnership with the LSO in…

TNSSPORT LAUNCHES ASIA SOCCERSCOPE SERVICE

March 22, 2007

Sports marketing researcher, TNSSport has announced the launch of Asia Soccerscope, the first dedicated, syndicated football-tracking product in Asia. The expansion follows successful development of Euro Soccerscope. Asia…

NEW SPONSOR FOR CHINA OPEN SNOOKER

March 22, 2007

World Snooker has announced Honghe Industrial as the new naming rights sponsor of the China Open which starts next week. The agreement has been struck by the Chinese…

US LAW FIRM TO SPONSOR SPECIAL OLYMPICS

March 21, 2007

US law firm Foley & Lardner LLP has been announced by the 2007 Special Olympics World Summer Games Executive Committee (GEC) as its international legal counsel for the…

TOM GROUP TO EXIT SPORT

March 21, 2007

Listed Chinese media company TOM Group Limited is planning an exit from its sports business operation, the move to enable it to focus more on its other core…

KIA MOTORS FINALISE DEAL WITH CHINA FOOTBALL

March 21, 2007

Kia Motors has just announced a major sponsorship deal with the Chinese Football Association. The South Korean automotive manufacturer will be the official automotive partner of the Chinese…

PLAYTECH TO PARTNER MAHJONG ASSOCIATION

March 21, 2007

The China Mahjong Association (CMA) has announced gaming industry software developer Playtech as its major sponsor. As part of the three year deal, Playtech will be the CMA's…

TEXAS INSTRUMENTS - ONE TO WATCH

March 19, 2007

US semiconductor technology company Texas Instruments has shown its commitment to the China market through the appointment of its first Chinese national as president of the company's local…

KIA NAMING RIGHTS PARTNER - X GAMES IN CHINA

March 19, 2007

Korean automotive manufacturer KIA has announced that it will be the naming rights sponsor of X Games Asia 2007, which will run from May 3-5 in the KIC…

LI NING APPAREL FOR SWEDISH OLYMPIANS

March 19, 2007

Chinese brand Li Ning will be the first local sportswear manufacturer to sponsor a foreign Olympic team, following its signing of a new deal with the Swedish Olympic…