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BANK OF CHINA SPONSORS MOUNTAINEERING EVENT
June 11, 2007
The Bank of China has become a major sponsor of the National Mountaineering Fitness Assembly with the company to become the naming partner of the Bank of China…
GUANGDONG YANHAI SUPPORTS WOMEN'S FOOTBALL
June 11, 2007
Guangdong Yanhai Group has become a major sponsor of the Zhanjiang women's football team which competed in the 6th National Urban Games Women's Football tournament in May. It…
LI NING STRESSES IMPORTANCE OF YOUTH DEVELOPMENT
June 11, 2007
Chinese sports apparel brand Li Ning has provided an insight into its involvement as a sponsor of Children's Gymnastics in China. The company has been supporting the Children's…
MIZUNO RENEWS UNIVERSITY LEAGUE SPONSORSHIP
June 11, 2007
Japanese sportswear and equipment manufacturer, Mizuno, has renewed its sponsorship of the Shanghai University Students Baseball League. According to a spokesperson the University Students Baseball League has been…
MAJOR PARTNER FOR BODYBUILDING COMPETITION
June 11, 2007
Sichuan Xinshuntong Natural Gas has become the naming rights sponsor of the National Bodybuilding Yangko Barreling Championship, which part of the National Fitness and Olympics programme. Sichuan Xinshuntong…
CANON CONTINUES BASEBALL BACKING THROUGH UNIVERSITY CELEBRATION
June 11, 2007
Print technology and imagery specialist Canon have proved further insight into its involvement with baseball in China. As well as recently renewing its major sponsorship of the China…
LI NING TO PARTNER NETWORK TENNIS CLUB
June 11, 2007
The Network Tennis Club celebrated its first anniversary in May and has announced a major sponsorship deal with local apparel brand Li Ning. Li-Ning executive director, Zhang Zhi,…
MARKETING AND MEDIA GROUP MAKES PLAY AT VIRTUAL SPORT WORLD
June 8, 2007
Just one week after the Renault Formula 1 team launched its own 'island' in the 'Second Life cyber community, featuring a range of areas and activities allowing virtual…
SAMSUNG LAUNCHES GAMES PROGRAM
June 8, 2007
The sponsorship leveraging program for Olympic major sponsor Samsung was kicked into top gear this week with the electronic giant launching its games campaign and three new handsets,…
NANJING DAHUA EXPANDS BASKETBALL SUPPORT TO JUNIOR RANKS
June 8, 2007
Nanjing Dahua Co has become the major partner of Nanjing City's largest youth basketball event, the Dahua Fairview China City Cup. The youth basketball deal compliments the company's…
