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NEW SPONSOR FOR CHINA OPEN SNOOKER
March 22, 2007
World Snooker has announced Honghe Industrial as the new naming rights sponsor of the China Open which starts next week. The agreement has been struck by the Chinese…
KIA MOTORS FINALISE DEAL WITH CHINA FOOTBALL
March 21, 2007
Kia Motors has just announced a major sponsorship deal with the Chinese Football Association. The South Korean automotive manufacturer will be the official automotive partner of the Chinese…
PLAYTECH TO PARTNER MAHJONG ASSOCIATION
March 21, 2007
The China Mahjong Association (CMA) has announced gaming industry software developer Playtech as its major sponsor. As part of the three year deal, Playtech will be the CMA's…
US LAW FIRM TO SPONSOR SPECIAL OLYMPICS
March 21, 2007
US law firm Foley & Lardner LLP has been announced by the 2007 Special Olympics World Summer Games Executive Committee (GEC) as its international legal counsel for the…
TOM GROUP TO EXIT SPORT
March 21, 2007
Listed Chinese media company TOM Group Limited is planning an exit from its sports business operation, the move to enable it to focus more on its other core…
TEXAS INSTRUMENTS - ONE TO WATCH
March 19, 2007
US semiconductor technology company Texas Instruments has shown its commitment to the China market through the appointment of its first Chinese national as president of the company's local…
KIA NAMING RIGHTS PARTNER - X GAMES IN CHINA
March 19, 2007
Korean automotive manufacturer KIA has announced that it will be the naming rights sponsor of X Games Asia 2007, which will run from May 3-5 in the KIC…
LI NING APPAREL FOR SWEDISH OLYMPIANS
March 19, 2007
Chinese brand Li Ning will be the first local sportswear manufacturer to sponsor a foreign Olympic team, following its signing of a new deal with the Swedish Olympic…
BUD TO DOULBE IN CHINA
March 16, 2007
Anheuser-Busch Cos, the company behind Budweiser beer has plans to double the number of Chinese cities the brand is sold in over the next five years, a move…
