March 25, 2007
Promoters of the Shanghai and Beijing rounds of the A1GP, Haiyi Motors, have cited lack of commercial sponsorship and other financial support as its decision to drop the…
March 25, 2007
Expect the local marketing efforts by international nutrition company Herbalife to increase following the announcement that it has received its direct selling license from China's Ministry of Commerce.…
March 25, 2007
A tender for the internet and mobile rights for mainland China for the 2008 Beijing Olympics have been called by the International Olympic Committee with interested parties asked…
March 25, 2007
The London Symphony Orchestra (LSO) has announced Rolls-Royce plc as the sole sponsor of its 2007 Tour of China. The deal follows Roll-Royce's partnership with the LSO in…
March 22, 2007
Sports marketing researcher, TNSSport has announced the launch of Asia Soccerscope, the first dedicated, syndicated football-tracking product in Asia. The expansion follows successful development of Euro Soccerscope. Asia…
March 22, 2007
World Snooker has announced Honghe Industrial as the new naming rights sponsor of the China Open which starts next week. The agreement has been struck by the Chinese…
March 21, 2007
Listed Chinese media company TOM Group Limited is planning an exit from its sports business operation, the move to enable it to focus more on its other core…
March 21, 2007
Kia Motors has just announced a major sponsorship deal with the Chinese Football Association. The South Korean automotive manufacturer will be the official automotive partner of the Chinese…
March 21, 2007
The China Mahjong Association (CMA) has announced gaming industry software developer Playtech as its major sponsor. As part of the three year deal, Playtech will be the CMA's…
March 21, 2007
US law firm Foley & Lardner LLP has been announced by the 2007 Special Olympics World Summer Games Executive Committee (GEC) as its international legal counsel for the…