Deals

BEIJING GUOFUXIN AUTOMOBILE SPONSORS GUOAN FOOTBALL CLUB

September 10, 2007

Beijing Guofuxin Automobile Trading Company has become a major partner of the Beijing Guoan Football Club and as part of the deal will receive branding on the team's…

AUX GROUP TARGETS GROWTH THROUGH SPORTS MARKETING

September 7, 2007

Air conditioner manufacturer Zhejiang AUX Group has provided further insight into its association with the 2008 Beijing Olympics. The planning director for the company, Li Xiaolong, said the…

RAINBOW DEPARTMENT STORE BACKS LOCAL CYCLE RACE

September 7, 2007

Guangdong Bao Li Rainbow Department Store became the naming rights sponsor of the Bao Li Rainbow Merchandise Cup after successful negotiations with organisers, the Shenzhen Cycling Activities Association.

GERMAN EQUIPMENT COMPANY SPONSORS MOTORCYCLING

September 7, 2007

German sporting equipment company, UVEX, has recently set up operations in China and as part of its expansion program, the company was the naming rights sponsor of the…

SCHOOL OF INDUSTRY SECURES GAMES NAMING RIGHTS FOR 3 MILLION YUAN

September 7, 2007

Yulin Lingnan School of Industry is the current naming rights sponsor for the 11th Guangxi Regional Games in a deal set to cost the school 3 million yuan.

WUSU BEER BACK BASKETBALL SERIES

September 7, 2007

Xinjiang Wusu Beer Co was the naming rights sponsor of the Wusu Ber Cup Basketball series, which was held in Kuerle, Shihezi, Urumqi and Hami from 29 August…

YINHAI SPONSORS CYCLING TOUR WITH ENVIRONMENTAL MESSAGE

September 7, 2007

Yinhai Real Estate was the naming rights sponsor of the Yinhai Real Estate Cup Tour of Erhai Lake 2007, which was a major cycling race that took place…

MENGNIU DAIRY SUPPORTING CHINA'S JUNIOR GOLFERS

September 7, 2007

Mengniu Dairy Group has become the exclusive naming rights sponsor of the 2007 Mengniu Milk for Breakfast China International Junior Golf Open which took place from 25 August…

GREAT WALL LUBRICANTS PARTNER PAN PEARL RIVER DELTA RALLY

September 4, 2007

The Great Wall Lubricant Company was a major partner of the Third Pan Pearl River Delta Rally which took place in August 2007. As part of the deal…

DONGGUAN HUAYUAN REAL ESTATE SPONSORS TABLE TENNIS

September 4, 2007

Dongguan Huayuan Real Estate was a major partner of the Luneng Cup China Table Tennis Super League matches which were played in the Huayuan region last month. A…