Deals

INFRONT AND EXCEL TO DEVELOP CHINA PLAYER MANAGEMENT JV

June 21, 2007

Infront Sports & Media, the commercial partner for the China Basketball Association's Professional Basketball League and the national team, has further strengthened its ties with the game in…

RED BULL TO BACK IRONMAN TRIATHLON TEAM

June 21, 2007

Global energy drink brand Red Bull has become a major sponsor and the official energy drink supplier of the National Ironman Triathlon Team. As part of the deal…

MAJOR PARTNER COMMENTS ON VOLLEYBALL MASTERS SPONSORSHIP

June 21, 2007

The Xilaijian Company was an official sponsor of the 2007 China International Women's Volleyball Masters which were hosted by the China Volleyball Association at the Zhejiang Ningbo Beilun…

GUANGDONG BIG BROTHER PARTNERS FREE STYLE WUSHU

June 21, 2007

The Jiangsu Wushu Free Style Team has received a boost with Guangdong Big Brother Group signing up as a major sponsor of the team prior to its recent…

CHINA MERCHANT BANK TO INCREASE SPORTS MARKETING PROGRAM

June 21, 2007

China Merchant Bank (CMB) has renewed its major sponsor of the Tianrong F1 Motorboat Team which will compete in the F1 Motorboat World Games to be held in…

AMWAY TO SUPPORT ALL CITIZENS EVENT

June 21, 2007

Nutrilite, Amway has become a major sponsor of the 2007 All Citizens Exercise Month to be held in the Zhejiang region. As well as the sponsorship contribution, Amway…

GUAYUAN WINE SPONSORS ASIAN TABLE TENNIS CHAMPIONSHIP

June 17, 2007

Leading wine company, Jinshiyuan Group, has become the official wine supplier for the 18th Asian Table Tennis Championship and will be promoting its Guoyuan brand through the association.…

UEFA GOLF FINALISE MAJOR SPONSORSHIP DEAL

June 17, 2007

The 8th UEFA Golf Match has secured Guangdong Gangjian Sports Goods as its major sponsor. A spokesperson from UEFA organising committee said that an event of this calibre…

PHARMACEUTICAL GROUPS UNITE TO SUPPORT BRIDGE MATCH

June 17, 2007

Harbin Pharmaceutical Group and People Tongtai Pharmacy have become the joint major naming rights partners of the 2007 Helongjiang Bridge Game. The two organisations will receive branding on…

NEW ELECTRICAL GOODS PARTNER FOR CHINESE SAILING

June 17, 2007

Electrical goods company Konka Group has become a major partner of the Shenzhen Aquatic Sports General Administration and will be supplying Konka colour televisions, mobile telephones and refrigerators…