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JAC EXPANDS MARKETING PROGRAM THROUGH ONLINE GAMING DEAL
September 21, 2007
In a move to capture new market audiences, Jianghuai Automobile Co., Ltd. (JAC) has struck a deal with Sina.com to sponsor the website's online gaming. The partnership aims…
DUNLOP COMMITS 1 MILLION TO MEN VOLLEYBALL
September 21, 2007
Shanghai Dongfang Men's Volleyball Team will now be known as Shanghai Dongfang Dunlop Men's Volleyball Team, following a sponsorship deal set to cost the tire manufacturer 1 million…
SONY-ERICSSON BACK TENNIS OPEN
September 21, 2007
On the September 10, Sony-Ericsson became a Platinum Sponsor of the China Tennis Open. With a total prize of US$1.085 million, the event has attracted over 300 international…
PENTATHLON A GOOD FIT SAYS NISSAN
September 21, 2007
On the 12 September Zhengzhou Nissan unveiled two new car models; the Aoding 4WD and the Yuxuan People Mover. Held in Guangzhou, the unveiling ceremony was also used…
KERRY OILS & GRAINS BECOMES WOMEN'S VOLLEYBALL PARTNER
September 17, 2007
Following the success of its naming rights sponsorship of the Volleyball World Championship, Kerry Oils & Grains has become a major partner of the Chinese Women's Volleyball Team…
MERCEDES BENZ TO PROMOTE E SERIES AT CHINA OPEN TENNIS
September 17, 2007
Beijing Benz-Daimler Chrysler Automotive has commented on its major partnership of the China Tennis Open, which will take place in Beijing 8 -23 September 2007. The company will…
GUINNESS NURTURE CHINA RUGBY THROUGH SUPPORT OF 7S
September 17, 2007
World famous beer brand, Guinness, was the naming rights sponsor of the Shanghai International Rugby 7's which were held in Shanghai 8-9 September, 2007. The event was sanctioned…
RED BULL KEEN TO BACK EXTREME EVENTS IN CHINA
September 17, 2007
Energy drink brand, Red Bull, was the naming rights sponsor of the 2007 Boundless Energy Triathlon Challenge, which took place in Tianjin on 8 September, 2007.
REAL ESTATE COMPANY BACKS XUZHOU FOOTBALL
September 17, 2007
Xuzhou Richeng Real Estate was the naming rights sponsor of the Olympic City Cup Xuzhou Real Estate Football Competition which was held in Xuzhou , 8-9 September, 2007.…
RED DEVILS BACK YANBIAN FOOTBALL
September 17, 2007
Korean football supporter squad, the Korean Red Devil Cheer Squad, have become a major partner of the Yanbian Football Team and have contributed 5 million yaun to be…
