Ayurvedic Beauty Brand Inde Wild Scores Landmark Bollywood Actor Endorsement 

Ayurvedic beauty brand Inde Wild has secured an endorsement from emerging Bollywood actor Ishaan Khatter as its landmark male brand ambassador. 

The premium beauty brand has launched a campaign featuring the 29-year-old actor to promote its champi hair oil and dewy lip balm treatment products. Leveraging on the partnership, Inde Wild is hoping to cement its market position in the Indian luxury ayurvedic skincare 

With this association, the brand aims to further solidify its market position in an ayurvedic skincare market that is poised to hit US$14.9b by 2027.

Inde Wild’s founder Diipa Büller-Khosla, stated, “We are thrilled to partner with him to embark on this exciting journey, further solidifying our position at the forefront of the global beauty revolution. Through this partnership, we’re showing the world that Ayurvedic beauty rituals are universal, genderless, and ready for their global big moment.”

Ishaan Khatter added, “Balancing self-care with a busy schedule can be tough, but Inde Wild has helped me rediscover this ritual. It’s more than just a product; it’s a way to reconnect with myself. I love that these products aren’t just cosmetics but tools for holistic self-care accessible to everyone, regardless of gender.”

According to ASN data, the FMCG/Cosmetics & Toiletries category has invested almost US$29.4m in India’s sponsorship market since Q222—giving it a 1.7% share in the aforementioned market— with an average quarterly investment of US$2.6m+ during this period. However Q125 forecast tips the category to spend almost US$2.1m, about 20.5% drop from the average quarterly investment since Q222.